Global expansion Target North America and Asia-Pacific growth leveraging Bord Bia's recent hires and market focus. The appointment of a North America Manager and ongoing activity in Japan, South Korea, and Europe suggests opportunities to partner with retailers, distributors, and foodservice operators seeking Irish food and beverages in these regions.

Market intelligence Capitalize on Bord Bia’s market insights and connections to identify demand trends, regulatory updates, and quality standards across Irish food, drink, and horticulture. Offer tailored compliance and certification services, supplier matchmaking, and market-entry support to exporters seeking to navigate new markets.

Strategic partnerships Leverage Bord Bia’s alliances with retailers, industry bodies, and events (Meat Business Women conferences, National Ploughing Championships) to co-create co-branded promotions, exclusive product lines, and supply contracts with Irish producers targeting premium segments in international markets.

Sustainability story Align with Bord Bia’s emphasis on horticulture and sustainable farming programs, including the Combinable Crop Assurance Scheme pilot. Propose sustainability verification, traceability solutions, and green supply chain credentials to attract health-conscious and ESG-focused buyers.

Integrated tech readiness Engage through Bord Bia’s tech stack and digital marketing reach (AWS, SharePoint, Mailchimp, SEO tools) to offer end-to-end support for exporters, including digital marketing assets, product branding, and demand forecasting to accelerate market entry and scale sales.