Expanding Customer Base Boulevard Home operates multiple retail stores across St. George, Cedar City, Las Vegas, and Mesquite, indicating a broad regional footprint with potential for online expansion and increased market penetration to reach a larger customer base.
Premium Product Offerings The company's focus on high-quality, name-brand furniture, appliances, electronics, and mattresses, including recent addition of Purple Mattresses, positions it as a destination for customers seeking premium products, which can be leveraged through targeted marketing and upselling strategies.
Digital Engagement Utilizing advanced digital tools like Next.js, Google Workspace, and web analytics platforms, Boulevard Home demonstrates a strong online presence, providing opportunities to enhance e-commerce channels and improve customer experience for increased sales conversions.
Recognition and Reputation Being recognized as one of the best places to work enhances the company's brand image, making it attractive to potential employees and partners, and offering opportunities for collaborations that can bolster sales efforts and customer trust.
Competitive Positioning Operating in a competitive retail landscape with larger players like Macy's, Best Buy, and Home Depot, Boulevard Home can differentiate through personalized local service, unique product offerings, and targeted marketing strategies aimed at capturing a larger share of the regional market.