Insights

Expanding Retail Presence Boux Avenue continues to grow its physical store footprint with recent openings in Manchester and Trafford Centre, indicating a strategic focus on boosting in-store experiences and capturing regional markets. This expansion presents opportunities to offer tailored retail solutions, point-of-sale technologies, and in-store merchandise partnerships to enhance their new store launches.

Diverse Product Lines The launch of specialized collections such as Timeless, Boho Swim, and collaborations like Dilara Findikoglu's lingerie line suggest that Boux Avenue values innovation and niche targeting. Leveraging this diversity, business development efforts can focus on exclusive product collaborations, licensing opportunities, or bespoke merchandise programs to expand their customer base.

Digital Engagement & Marketing With a tech stack incorporating Facebook Ads, Google Tag Manager, and Amazon Web Services, Boux Avenue demonstrates an active digital marketing approach. There is potential for sales growth through enhanced eCommerce integrations, targeted advertising campaigns, and personalized digital experiences to engage a wider online audience.

Customer Promotions & Loyalty Recent promotional activities like free underwear and PJs in a Bag highlight Boux Avenue’s focus on attractive offers to drive customer visits and sales. Partnering with marketing and logistics providers to develop loyalty programs, exclusive offers, and limited-edition collections could further strengthen their customer retention and boost repeat sales.

Market & Industry Trends Boux Avenue operates within a competitive market featuring brands of similar size and revenue, and they aim to differentiate through product innovation and store expansion. Opportunities exist for business development to introduce new distribution channels, enhance wholesale partnerships, or explore sustainable product lines aligned with market trends, driving long-term growth.

Boux Avenue Tech Stack

Boux Avenue uses 8 technology products and services including Affiliate Window, Facebook Ads, Amazon Web Services, and more. Explore Boux Avenue's tech stack below.

  • Affiliate Window
    Advertising
  • Facebook Ads
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Unpkg
    Content Delivery Network
  • OneTrust
    Cookie Compliance
  • Wunderkind
    Marketing Automation
  • Google Tag Manager
    Tag Management
  • X-Content-Type-Options
    Web & Portal Technology

Boux Avenue's Email Address Formats

Boux Avenue uses at least 1 format(s):
Boux Avenue Email FormatsExamplePercentage
First.Last@bouxavenue.comJohn.Doe@bouxavenue.com
58%
FirstLast@bouxavenue.comJohnDoe@bouxavenue.com
22%
FLast@bouxavenue.comJDoe@bouxavenue.com
19%
First@bouxavenue.comJohn@bouxavenue.com
1%

Frequently Asked Questions

Where is Boux Avenue's headquarters located?

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Boux Avenue's main headquarters is located at 17 Hartfield Rd, London, Wimbledon London, SW19 3SE, GB. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Boux Avenue's official website and social media links?

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Boux Avenue's official website is bouxavenue.com and has social profiles on LinkedIn.

What is Boux Avenue's NAICS code?

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Boux Avenue's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Boux Avenue have currently?

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As of October 2025, Boux Avenue has approximately 501 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Digital Officer: B. W.Chief Design & Product Officer: Z. P.Chief Commercial Officer: R. H.. Explore Boux Avenue's employee directory with LeadIQ.

What industry does Boux Avenue belong to?

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Boux Avenue operates in the Retail Apparel and Fashion industry.

What technology does Boux Avenue use?

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Boux Avenue's tech stack includes Affiliate WindowFacebook AdsAmazon Web ServicesUnpkgOneTrustWunderkindGoogle Tag ManagerX-Content-Type-Options.

What is Boux Avenue's email format?

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Boux Avenue's email format typically follows the pattern of First.Last@bouxavenue.com. Find more Boux Avenue email formats with LeadIQ.

When was Boux Avenue founded?

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Boux Avenue was founded in 2011.

Boux Avenue

Retail Apparel and FashionUnited Kingdom501-1000 Employees

Boux Avenue is the lingerie, swimwear and nightwear destination for everybody, no matter your age, size or style – with sizes available in A-G and 6-18.  With 30 stores operating throughout the UK, international presence and a vibrant head office based in London, Boux Avenue offers fantastic career opportunities in a fast-moving environment. 

Born out of a love for lingerie, nightwear and swimwear, Boux Avenue launched in April 2011 and has enjoyed huge success to become one of the most exciting and innovative stores on the high street and online. The brand has won three Global RLI awards including Rising Star 2012 and UK Retailer of the Year in 2013 and 2014.

Boux Avenue is part of the Theo Paphitis Retail Group, a family of trusted brands and colleagues who are passionate about retail. Our multi-channel working environment is forward thinking, fun and fast moving.  Driven by a desire to deliver a first class product offering, product knowledge and outstanding customer service.

Follow our page on LinkedIn for all the latest information on career opportunities and what’s new. Whether you’re looking to become one of our expert and enthusiastic sales assistants, an inspiring store manager or if think you can make a difference in a head office position, we want to hear from you. 

For career opportunities please contact : Emma Wood via LinkedIn https://www.linkedin.com/in/emma-wood-a663a572/

Or alternatively please visit www.bouxavenue.com/about/careers

Section iconCompany Overview

Headquarters
17 Hartfield Rd, London, Wimbledon London, SW19 3SE, GB
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2011
Employees
501-1000

Section iconFunding & Financials

  • $10M$25M

    Boux Avenue's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Boux Avenue's revenue is estimated to be in the range of $10M$25M

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