Insights

Expansion of Product Lines Boux Avenue has been actively expanding its product lines, including launching new collections such as swimwear, beachwear, lingerie, and nightwear. This diversification presents sales opportunities for cross-selling and upselling to customers looking for a range of intimate apparel options.

Strategic Partnerships Recent partnerships with designers like Dilara Findikoğlu have helped Boux Avenue enhance its brand visibility and attract new customer segments. Leveraging such collaborations can open doors to targeted marketing campaigns and exclusive product offerings, driving sales growth.

Promotions and Special Offers Frequent promotions on products like free underwear, PJs in a Bag, and shopper-loved free knicker offers create buzz around Boux Avenue's offerings. Utilizing these promotional tactics can stimulate sales, attract price-sensitive customers, and encourage repeat purchases.

Tech Stack Optimization Boux Avenue utilizes a range of technologies such as Sizmek, Microsoft Advertising, and Google Tag Manager, indicating a commitment to digital marketing and data-driven decision-making. Leveraging these tech tools effectively can optimize online campaigns, improve customer targeting, and drive online sales.

Expanding International Presence With an international presence beyond the UK, Boux Avenue can tap into new markets and demographics. Tailoring sales strategies to cater to the preferences and trends of different regions can unlock opportunities for growth and increased revenue streams.

Boux Avenue Tech Stack

Boux Avenue uses 8 technology products and services including Sizmek, Microsoft Advertising, Canva, and more. Explore Boux Avenue's tech stack below.

  • Sizmek
    Advertising
  • Microsoft Advertising
    Advertising
  • Canva
    Audio, Video, Graphics
  • Unpkg
    Content Delivery Network
  • Open Graph
    Content Management System
  • Ometria
    Marketing Automation
  • Google Tag Manager
    Tag Management
  • Adobe Creative Suite
    Visualisation Software

Boux Avenue's Email Address Formats

Boux Avenue uses at least 1 format(s):
Boux Avenue Email FormatsExamplePercentage
First.Last@bouxavenue.comJohn.Doe@bouxavenue.com
56%
FirstLast@bouxavenue.comJohnDoe@bouxavenue.com
22%
FLast@bouxavenue.comJDoe@bouxavenue.com
20%
First@bouxavenue.comJohn@bouxavenue.com
2%

Frequently Asked Questions

Where is Boux Avenue's headquarters located?

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Boux Avenue's main headquarters is located at 17 Hartfield Rd, London Wimbledon London, SW19 3SE GB. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Boux Avenue's official website and social media links?

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Boux Avenue's official website is bouxavenue.com and has social profiles on LinkedIn.

How much revenue does Boux Avenue generate?

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As of January 2025, Boux Avenue's annual revenue reached $750M.

What is Boux Avenue's NAICS code?

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Boux Avenue's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Boux Avenue have currently?

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As of January 2025, Boux Avenue has approximately 501 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Chief Digital Officer: B. W.Chief Design & Product Officer: Z. P.Chief Commercial Officer: R. H.. Explore Boux Avenue's employee directory with LeadIQ.

What industry does Boux Avenue belong to?

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Boux Avenue operates in the Retail Apparel and Fashion industry.

What technology does Boux Avenue use?

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Boux Avenue's tech stack includes SizmekMicrosoft AdvertisingCanvaUnpkgOpen GraphOmetriaGoogle Tag ManagerAdobe Creative Suite.

What is Boux Avenue's email format?

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Boux Avenue's email format typically follows the pattern of . Find more Boux Avenue email formats with LeadIQ.

When was Boux Avenue founded?

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Boux Avenue was founded in 2011.
Boux Avenue

Boux Avenue

Retail Apparel and FashionLondon, United Kingdom501-1000 Employees

Boux Avenue is the lingerie, swimwear and nightwear destination for everybody, no matter your age, size or style – with sizes available in A-G and 6-18.  With 30 stores operating throughout the UK, international presence and a vibrant head office based in London, Boux Avenue offers fantastic career opportunities in a fast-moving environment. 

Born out of a love for lingerie, nightwear and swimwear, Boux Avenue launched in April 2011 and has enjoyed huge success to become one of the most exciting and innovative stores on the high street and online. The brand has won three Global RLI awards including Rising Star 2012 and UK Retailer of the Year in 2013 and 2014.

Boux Avenue is part of the Theo Paphitis Retail Group, a family of trusted brands and colleagues who are passionate about retail. Our multi-channel working environment is forward thinking, fun and fast moving.  Driven by a desire to deliver a first class product offering, product knowledge and outstanding customer service.

Follow our page on LinkedIn for all the latest information on career opportunities and what’s new. Whether you’re looking to become one of our expert and enthusiastic sales assistants, an inspiring store manager or if think you can make a difference in a head office position, we want to hear from you. 

For career opportunities please contact : Emma Wood via LinkedIn https://www.linkedin.com/in/emma-wood-a663a572/

Or alternatively please visit www.bouxavenue.com/about/careers

Section iconCompany Overview

Headquarters
17 Hartfield Rd, London Wimbledon London, SW19 3SE GB
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2011
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    Boux Avenue's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    Boux Avenue's revenue is in the range of $100M$1B

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