Strategic Alliances The company operates as a trusted partner in SAP Business One and Microsoft Dynamics Business Central ecosystems with a broad partner network (1,100+ partners in 130+ countries). This presents cross-sell and integration opportunities for ERP, supply chain, and product lifecycle solutions to existing SAP and BC customers.

Expansion & Acquisitions Recent growth activity includes planning to acquire FORNAV to bolster document management and reporting capabilities for Dynamics 365 Business Central, signaling a strategy to broaden product offerings and win larger, more complex implementations.

Cloud & Modernization Active cloud and modern manufacturing focus shown by cloud-software acquisitions (NETRONIC) and cloud manufacturing capabilities, suggesting opportunities to upsell cloud-based manufacturing, analytics, and automation solutions to mid-market manufacturers.

Security Focus Ransomware incident in mid-2026 highlights security as a potential value lever; projects around cybersecurity hardening, backup, disaster recovery, and security-by-design for ERP implementations could be positioned as essential services for clients.

Industry Footprint & Scale Global footprint with 15,000+ customers and a focus on small to mid-sized manufacturers provides a fertile base for expanding into related modules such as product data management, PIM, and release-to-ERP processes, leveraging existing Perfion and Beas integrations.