Insights

Strategic Industry Positioning Brand Collective operates as a leading retailer in Australia’s footwear and apparel sector with a diverse portfolio ranging from heritage brands to luxury fashion, creating multiple touchpoints for targeted marketing and cross-promotional opportunities.

Recent Partnership Expansion The company’s multimillion-dollar licensing partnership with Superdry and collaborations like the one with Jumbla for marketing initiatives indicate an openness to innovative brand alliances, presenting prospects for co-branded promotional campaigns or exclusive product launches.

Market Growth & Merger Activity Following its merger with PAS Group and appointment of a new CEO, Brand Collective is positioned for accelerated growth, suggesting potential for suppliers and partners to scale with the company as it expands its market reach and retail footprint.

Digital Engagement & Tech Use With an active tech stack including SAP SuccessFactors and social media platforms like TikTok, the company demonstrates a strong digital presence, providing opportunities for sales of digital tools, marketing services, and innovative customer engagement solutions.

Alignment with Community & Retail Trends Initiatives such as encouraging Aussie tradies to get vaccinated reflect a community-focused brand ethos that aligns with current consumer trends towards socially responsible companies, opening doors for collaborations around lifestyle, wellness, and corporate social responsibility campaigns.

Brand Collective Tech Stack

Brand Collective uses 8 technology products and services including SAP SuccessFactors, TikTok, Autodesk Revit, and more. Explore Brand Collective's tech stack below.

  • SAP SuccessFactors
    Applicant Tracking Systems
  • TikTok
    Audio, Video, Graphics
  • Autodesk Revit
    Cad & Graphics
  • PageUp
    Human Resource Management System
  • Asana
    Issue Trackers
  • ichris
    Payroll Management And Benefits Administration
  • Searchspring
    Search Engines
  • X-XSS-Protection
    Security

Media & News

Brand Collective's Email Address Formats

Brand Collective uses at least 1 format(s):
Brand Collective Email FormatsExamplePercentage
FLast@brandcollective.com.auJDoe@brandcollective.com.au
89%
FirstL@brandcollective.com.auJohnD@brandcollective.com.au
9%
FMiddleLast@brandcollective.com.auJMichaelDoe@brandcollective.com.au
1%
FirstLast@brandcollective.com.auJohnDoe@brandcollective.com.au
1%

Frequently Asked Questions

Where is Brand Collective's headquarters located?

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Brand Collective's main headquarters is located at 658 Church Street Level Cremorne, Victoria 3121 Australia. The company has employees across 5 continents, including OceaniaAfricaNorth America.

What is Brand Collective's official website and social media links?

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Brand Collective's official website is brandcollective.com.au and has social profiles on LinkedIn.

How much revenue does Brand Collective generate?

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As of February 2026, Brand Collective's annual revenue is estimated to be $698M.

What is Brand Collective's NAICS code?

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Brand Collective's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Brand Collective have currently?

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As of February 2026, Brand Collective has approximately 503 employees across 5 continents, including OceaniaAfricaNorth America. Key team members include Cio & General Manager Technology: D. W.Chief Operating Officer: A. F.Chief Financial Officer: T. B.. Explore Brand Collective's employee directory with LeadIQ.

What industry does Brand Collective belong to?

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Brand Collective operates in the Retail Apparel and Fashion industry.

What technology does Brand Collective use?

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Brand Collective's tech stack includes SAP SuccessFactorsTikTokAutodesk RevitPageUpAsanaichrisSearchspringX-XSS-Protection.

What is Brand Collective's email format?

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Brand Collective's email format typically follows the pattern of FLast@brandcollective.com.au. Find more Brand Collective email formats with LeadIQ.

When was Brand Collective founded?

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Brand Collective was founded in 2014.

Brand Collective

Retail Apparel and FashionVictoria, Australia501-1000 Employees

BRINGING BRANDS TO LIFE!

Brand Collective is one of Australia's most prominent footwear & apparel retail groups, operating our omnichannel offer across 350+ stores with over 3,000 team members.

Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. 

We are passionate retailers. We work at pace, pursue growth, act ethically and responsibly, take action and value community.

As diverse as our brands, our people are committed to an inclusive and social team experience and rewards beyond the traditional. We bring brands to life.

Section iconCompany Overview

Headquarters
658 Church Street Level Cremorne, Victoria 3121 Australia
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2014
Employees
501-1000

Section iconFunding & Financials

  • $25M$50M

    Brand Collective's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Brand Collective's revenue is estimated to be in the range of $25M$50M

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