Strategic partnerships Opportunity to leverage high-profile athlete collaborations and endorsements (e.g., Mike O’Hearn, Breon Ansley, Larry Wheels) to create sponsored content, exclusive training programs, and co-branded campaigns that expand reach and drive revenue through affiliate sales, memberships, or product partnerships.

Media and publishing leverage As a publishing-focused outfit with a strong athlete network, there is potential to develop premium training content, ebooks, and video series sold via Shopify, supported by targeted Amazon Advertising and email campaigns to monetize audience segments and boost average order value.

Wellness and product ecosystem Opportunity to expand mind/body wellness and nutrition guidance into a product ecosystem (supplements, recovery tools, training gear) aligned with existing research-backed programs, leveraging current partnerships and audience interest in functional fitness and mobility.

Performance education services Potential to offer certification, coaching education, or live workshops for coaches and athletes, capitalizing on expertise in Olympic lifting, powerlifting, and functional fitness to diversify revenue beyond publishing into professional development.

Scale through tech stack Current tech stack (Shopify, email, advertising, analytics) supports targeted campaigns and merchandising. There is room to optimize monetization funnels, retargeting, and product discovery to convert subscribers and readers into recurring revenue and higher lifetime value.