Innovative Product Line Brewpoint Coffee has demonstrated a strong emphasis on product innovation, launching CBD-infused coffees aimed at enhancing mental wellness and stress relief. This suggests opportunities to collaborate with health-focused brands and explore new functional beverage markets.

Community Engagement The company's partnerships with local organizations like Elmhurst Pride Collective and Festive Collective highlight a community-oriented approach. This opens doors for joint marketing initiatives and event sponsorships to boost local brand presence.

Digital Expansion The recent launch of the Brewpoint app indicates a focus on digital engagement and customer loyalty. There is potential to leverage this platform for targeted marketing, subscription services, or personalized offerings to increase customer retention.

Growing Presence With multiple physical locations and a wholesale roastery, Brewpoint Coffee is expanding its footprint in the Chicago area. Sales efforts could target wholesale coffee supply opportunities and partnerships with local businesses or hospitality venues.

Health & Wellness Focus Brewpoint's ventures into CBD-infused coffees and wellness-oriented products position the company within the health-conscious consumer segment. This focus presents a chance to develop product bundles and marketing campaigns aligned with current health trends.