Digital Expansion Opportunities Wilko’s recent launch of a webshop on Amazon and its partnership with Deliveroo showcase a strong focus on digital channels and rapid delivery services. This presents an opportunity to offer complementary e-commerce solutions, logistics enhancements, or digital marketing services to optimize their online sales and customer reach.

Home & Garden Growth With recent promotions on patio sets and partnerships with Deliveroo for home and garden products, Wilko is actively positioning itself as a key player in the home improvement and outdoor living markets. Sales strategies or product sourcing services targeting seasonal items and garden accessories could boost revenue streams.

Store Network Expansion The opening of a new store in Uxbridge suggests Wilko is investing in physical retail locations to strengthen its market presence. This expansion presents opportunities for point-of-sale promotional campaigns, local marketing collaborations, and in-store merchandising solutions.

Technology Enablement Wilko’s tech stack, including Salesforce and data visualization tools like Data Studio, indicates an openness to data-driven initiatives. Providing advanced customer relationship management, personalisation solutions, or inventory management technology could help improve operational efficiency and customer engagement.

Market Positioning Wilko operates in a competitive retail environment with companies like Argos, B&Q, and Dunelm. Offering solutions that enhance omnichannel integration, price comparison, or promotional analytics could support their efforts to strengthen market positioning and attract value-conscious consumers.