Brand Partnerships Leverage existing collaborations with Laura Ashley, Ted Baker, V&A and Studio Conran to pursue additional licensed brands and joint design programs for hotels, showrooms and retailers, expanding the premium tile portfolio.

Developer Channel Capitalize on the Dandara partnership to target more UK developers with spec in programs, offering design led tile packages and turnkey installation support for new residential and mixed use schemes.

Hospitality Focus Position BCT as a durable, design forward supplier for hospitality and commercial spaces, emphasizing high traffic coatings from Kastus and state of the art manufacturing to meet performance and aesthetic requirements.

Digital Commerce Strengthen online and showroom sales by expanding WooCommerce capabilities, rich product storytelling, and designer focused content on social channels to drive spec in and direct retail orders.

Heritage Storytelling Use the century design heritage and factory storytelling, showcased in the corporate video, to build credibility with architects and designers and convert interest into procurement.