Regional Expansion Opportunity CTD Tiles recently opened a new Minworth store in Birmingham, signaling active regional growth. This creates a sales opening to pursue local commercial and domestic tile projects, leveraging the local showroom and trade center network to win installations, refits, and ongoing supply contracts in the West Midlands.
Channel Integration Opportunity Post acquisition by Topps Tiles, there is potential to cross-sell CTD’s customers into the Topps product family and leverage combined procurement. Coordinate promotions, account sharing, and unified trade terms to increase basket size across both brands.
Local Specialist Advantage CTD Tiles' strength is in local service with in-house tile specialists. Position offerings around site visits, design support, and project quotes for builders, developers, and homeowners undertaking kitchen and bathroom tile projects. Build long-term relationships with trade customers.
Commercial Targeting With a network of showrooms and trade centers, CTD Tiles can win contract business with builders, decorators, and facilities managers on large projects. Propose channel-specific pricing, project management support, and bulk sourcing capabilities to secure commercial accounts.
Recovery and Reengagement Despite past store closures and workforce reductions, recent expansion demonstrates resilience and a return to growth. Identify and re-engage former customers and suppliers who were impacted by restructuring with targeted win-back offers, loyalty programs, and flexible delivery options.