Acquisition Opportunity With EarthLink Holdings Corp. acquiring BroadAspect shortly after its hotly contested status as a FWA company, there is a strong indication of strategic growth and operational integration. This presents opportunities to align sales efforts with EarthLink’s expanded cloud and network services portfolio to offer complementary solutions that enhance their expanded infrastructure.

Growth Potential BroadAspect's recent acquisition signals a possible upcoming expansion in their service offerings and customer base within the Midwest and Mid-Atlantic regions. Sales teams can target similar markets and regional enterprises seeking advanced cloud and network solutions with a trusted, localized provider.

Market Expansion Though currently a small company with under 50 employees and revenue below one million dollars, BroadAspect's nationwide cloud services and fiber network focus provide a foundation to upsell high-capacity cloud infrastructure, security, and networking solutions to mid-sized and large enterprises seeking scalable bandwidth.

Tech Stack Leverage BroadAspect utilizes modern tools such as Microsoft 365, Google Tag Manager, and security protocols like HSTS, indicating a mature approach to technology and security. Selling complementary cybersecurity, management, or cloud optimization services could resonate well with their existing technical environment.

Competitive Positioning As a boutique provider with an emphasis on customized service architecture, BroadAspect positions as a value-driven alternative to larger providers. There is an opportunity to present tailored enterprise solutions, particularly in cloud migration, integration, and managed network services, to support their growth and client retention efforts.