Expanding Product Portfolio Broken Top Brands has diversified from its initial candle offerings to include a broad range of home and personal care products such as lotions, soaps, diffusers, and perfumes, creating opportunities to target retailers seeking comprehensive lifestyle brands.

Retail Expansion With partnerships across over 2,400 independent retailers and major national venues like Macy's and Whole Foods, the company has established a strong omnichannel presence, enabling targeted wholesale and retail sales strategies.

Collaborative Initiatives Recent collaborations, such as the partnership with Papersalt, demonstrate openness to co-branding and scent-style blending that can be leveraged for joint marketing campaigns or new product lines.

Innovative Fragrance Offerings The launch of reed diffusers and attention to long-lasting scent distribution suggest opportunities to promote premium and gift-worthy products, especially in home aesthetics and relaxation markets.

Digital Engagement & Technology Utilizing a modern tech stack including TikTok Pixel and email marketing tools positions the company to expand digital marketing efforts, targeting younger demographics and increasing online sales conversions.