Innovative Product Range Brown Brothers has demonstrated a strong focus on product innovation by launching zero alcohol wine in convenient 200ml formats and receiving awards for new flavoured wines like Moscato Mango Swirl. This innovative approach indicates potential markets in health-conscious consumers and those seeking novel beverage experiences.

Premium Packaging Initiatives The company’s recent collaboration with CCL Industries to develop aluminum bottles for Prosecco highlights a commitment to premium, sustainable packaging. Opportunities exist to target eco-conscious retail outlets, premium distributors, and luxury hospitality sectors looking for distinctive packaging solutions.

Market Expansion & Collaborations Brown Brothers has expanded into the bubble tea mocktail segment through a partnership with Gong Cha Australia, showcasing openness to diversify and tap into trending beverage categories. This opens doors for cross-category sales, including specialty stores, cafes, and Asian-style outlets.

Digital & E-commerce Presence With a tech stack including Shopify, Google Ads, and logistics integrations, the company has a robust digital footprint. There are opportunities to enhance online sales channels, target digitally-savvy consumers, and partner with online beverage distributors for increased reach.

Growing Brand Recognition Recognition through awards and media coverage positions Brown Brothers as an innovator in the Australian wine industry. This elevated reputation provides an opportunity to collaborate with premium retailers, specialty wine shops, and hospitality venues seeking high-quality, award-winning products.