Boutique Scale Medium-sized design firm with established 45+ year history and a revenue range of 10M-25M presents a stable, mid-market target for expanding core design services and strategic brand initiatives.

Full Service Advantage As a full service, user-centric design partner, Brownlie Design can upsell end-to-end offerings including product development, branding, and marketing collaborations to current clients and new mid-market brands seeking cohesive design ecosystems.

Tech Enablement Existing technology stack leveraging Squarespace, HubSpot, Azure AD, and analytics tools suggests opportunities to package digital experience optimization, CMS migrations, or martech integrations for clients undergoing digital transformation.

Growth Readiness Revenue scale indicates capacity for larger program engagements or multi-project retainer work with brands in need of ongoing design support, brand evolution, and iterative product design.

Competitive Footing Positioning alongside large firms implies target clients may seek boutique, high-touch solutions; identify opportunities to win mid-market branding and design retainers by highlighting agility, project customization, and prior award-winning outcomes.