Channel expansion Potential to attract new dealers given their interest in dealer inquiries and current B2B sales channel; consider partnerships with licensed sports products distributors and wholesalers to scale reach.

Brand licensing Manufacture and distribute licensed sports products suggests opportunities to upsell licensed item bundles, exclusives, or co-branding arrangements with teams, leagues, or retailers.

Ecommerce readiness Existing tech stack includes cart functionality and hosting platforms indicating room to optimize online storefronts for B2B and B2C sales, potentially increasing direct-to-consumer revenue and dealer onboarding speed.

Small business agility Revenue under one million and a lean team imply a need for scalable, low-cost fulfillment and dropship options; propose white-label or affiliate programs to extend product reach without heavy staffing.

Market positioning Competing with large memorabilia players suggests targeting niche segments such as local teams, unique collectibles, and limited-edition releases to differentiate and win share among mid-market buyers.