Insights

Elite analytics BSports is a Bloomberg Sports subsidiary with a long track record delivering advanced analytics to elite teams, federations, broadcasters, and consumers, signaling strong potential for upsell to high-end data and visualization products.

Sports broadcasting Historical work with broadcasters such as Sky Sports, Channel 4, Turner, and Fox suggests opportunities to expand broadcast graphics, real-time data feeds, and pre/post-game commentary packs for additional networks or international markets.

Global reach Originating from Bloomberg and now part of STATS, BSports combines strong brand credibility with deep data capabilities, making it attractive to large sports media rights holders and federations seeking credible analytics partnerships.

Scalable platforms Recent integrations like stainless.ai’s hapn.in for video metadata indicate openness to modular, scalable analytics platforms, enabling cross-sell of tagging, metadata management, and real-time analytics across multiple leagues and sports.

Large-scale potential Reported revenue range aligns BSports with major media and sports tech players, presenting a clear target for multi-year analytics, data licensing, and enterprise SaaS deals with broadcasters, leagues, and betting operators.

BSports Tech Stack

BSports's Email Address Formats

BSports uses at least 2 format(s):
BSports Email FormatsExamplePercentage
FLast@bloomberg.netJDoe@bloomberg.net
84%
FirstL@bloomberg.netJohnD@bloomberg.net
8%
LFirst@bloomberg.netDJohn@bloomberg.net
5%
Fir.Last@bloomberg.netJoh.Doe@bloomberg.net
3%
FLast@bsports.comJDoe@bsports.com
80%
First@bsports.comJohn@bsports.com
17%
FirstL@bsports.comJohnD@bsports.com
3%

Frequently Asked Questions

What is BSports's official website and social media links?

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BSports's official website is bsports.com and has social profiles on LinkedIn.

What is BSports's SIC code NAICS code?

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BSports's SIC code is 7372 - Prepackaged Software NAICS code is 7112 - Spectator Sports.

How many employees does BSports have currently?

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As of July 2026, BSports has approximately 161 employees across 4 continents, including North AmericaAsiaEurope. Key team members include Cio, Finova Capital: M. L.Director Desportivo: P. L.Senior Portfolio Manger: N. F.. Explore BSports's employee directory with LeadIQ.

What industry does BSports belong to?

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BSports operates in the Spectator Sports industry.

What is BSports's email format?

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BSports's email format typically follows the pattern of FLast@bloomberg.net. Find more BSports email formats with LeadIQ.

When was BSports founded?

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BSports was founded in 2010.
BSports logo

BSports

Spectator SportsIllinois, United States51-200 Employees

BSports provides analytics for the spectator sports sector, serving elite teams, federations, and consumers. The company is based in Northbrook, Illinois and operates as a STATS subsidiary. It began in 2010 as Bloomberg Sports, applying Bloomberg’s data analytics to sports and earning industry recognition for its innovations. In addition to analytics, it offered a consumer tool for European football called Match Analysis, designed to forecast game results for bettors. It also produced pre- and post-game commentary packs and on-air graphics for broadcasters such as Sky Sports, Channel 4, Turner, and Fox. In 2014, BSports was acquired by STATS, integrating its offerings into STATS’ portfolio of sports analytics.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
7112 - Spectator Sports
Founded
2010
Employees
51-200

Section iconFunding & Financials

  • $1B$10B

    BSports's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    BSports's revenue is estimated to be in the range of $1B$10B

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