Managed Services Opportunity bswi ft's recent launch of bswift Managed Services in Illinois creates a direct upsell and channel-partner enablement opportunity. Position as a scalable, tech-enabled delivery model to extend benefits administration capabilities for brokers and channel partners who want to grow without building in-house teams.

AI and Automation With AI-native intake and build capabilities for bswift Simplify and a tech stack including AI-related tools, there is a clear opening to sell advanced configuration, automation, and decision-support enhancements to streamline enrollment, reduce manual work, and accelerate time-to-value for employers.

Clinical Content Expansion The Mayo Clinic licensing of health education content into Evive signals appetite for clinically vetted guidance within personalized recommendations. This creates a sales angle to offer richer health education and compliance content as part of benefits advice and engagement solutions.

Recognition and Talent Newsweek's workplace recognitions for inclusivity and midsize employer status highlight bswift’s strong employer brand. Leverage this to target midmarket HR leadership seeking proven partners with strong employee engagement track records and credible Workplace ratings.

Engagement and Awards Momentum Hermes Creative Awards accolades for benefits communication work with La-Z-Boy and Ecolab demonstrate compelling success cases in marketing and engagement. Use these outcomes as proof points to win new clients in benefits administration, communications, and employer branding initiatives.