Growing Market Presence Builders operates across multiple Southern African countries including South Africa, Botswana, Mozambique, and Zambia, offering a substantial regional footprint that provides numerous opportunities to expand sales and cross-border partnerships within the home improvement and building materials sectors.

Digital Engagement Opportunities The company employs digital tools such as Google Optimize, Microsoft Clarity, and an online Product Finder, indicating a focus on enhancing online customer experiences, which can be leveraged to promote digital sales channels and increase online engagement with trade professionals and DIY customers.

Customer-Centric Store Formats With four distinct store formats tailored to market size and customer needs, Builders presents opportunities for targeted local marketing and customized product offerings that can attract diverse customer segments, including community-based trade professionals and DIY enthusiasts.

Recent Initiatives & Promotions Recent launches such as Black Friday deals, PRO benefits programs for tradespeople, and new digital tools indicate active promotional strategies and loyalty incentives that can be exploited to upsell complementary products and services during peak sale periods and tradespeople engagement.

Financial and Market Position With revenues between $250 million and $500 million and a sizable employee base, Builders is a significant regional player with room to grow market share through strategic sales campaigns focused on expanding product ranges, enhancing trade customer loyalty, and capitalizing on the trend towards DIY and home renovation projects.