Growth momentum Bullpen Strategy Group has recently expanded offices in Dallas and London, grown to nearly 60 team members, and hired multiple associates across Media Intelligence and Research & Analysis, signaling an active growth phase with potential needs for scalable client delivery, new market coverage, and expanded service capabilities.

Leadership investment The appointment of a new CFO and promotion of a CTO indicate strategic focus on financial discipline and technology-driven operations, presenting opportunities to discuss value from enhanced reporting, pricing strategies, and expanded tech-enabled services for clients.

Tech enablement BSG has deployed RaptorAI and Rotunda for AI-powered legislative monitoring across the firm, suggesting a selling point for clients seeking advanced tech in media intelligence, issue management, and workflow efficiency to reduce risk and improve insights.

Public affairs expansion Recent hires in Washington DC and London in Media Intelligence and Research & Analysis, plus a focus on legislative monitoring, position BSG to pursue public affairs and policy-focused clients needing comprehensive communications and research support.

Mid-market potential With revenue in the 50 to 100 million range and a mid-sized employee base, BSG sits between boutique and large consultancies, offering opportunities to target mid-market companies seeking integrated PR, research, and digital services with scalable delivery.