Burghardt Sporting Goods

Sporting Goods ManufacturingWisconsin, United States11-50 Employees

Burghardt Sporting Goods is a family-owned sporting goods manufacturer and retailer with a long history in the Milwaukee area, dating back to the 1800s. Based in New Berlin, Wisconsin, the company operates within the sporting goods sector and emphasizes independent store positioning, aiming to be among the nation’s elite independent retailers. The business serves customers in need of sporting goods products and related services, including screen printing and embroidery, supported by fulfillment operations that are now relocated to New Berlin. With a modest regional footprint, its focus appears to be on sustaining a traditional, locally rooted operation while expanding its administrative and support functions to a nearby facility. In recent years, the company has announced participation in a Family & Closely Held Business Summit, signaling engagement with leadership-focused events.

Since 2020, Burghardt Sporting Goods expanded its offices and operations to New Berlin, consolidating several departments from Brookfield into the new location. This shift reflects a broader effort to centralize its office, team, and production activities, aligning its physical presence with its long-standing role as a regional sporting goods provider.

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