Expansion and Growth High revenue and rapid expansion with 350 locations and ongoing new openings present opportunities to offer franchising support, corporate wellness packages, and location-based marketing partnerships to accelerate member acquisition and drive franchise ROI.

Franchise & Partnerships Strategic partnerships with notable brands and equity stakes (Marshmello as Equity Partner) signal openness to co-branding, sponsorships, and experiential marketing deals that can be leveraged to upsell certified training programs, premium memberships, and branded events.

Tech & Digital Existing digital ecosystem including an on-demand app and streaming content creates upsell potential for premium subscription tiers, virtual coaching, and data-driven personalized fitness plans for both current members and corporate clients.

Corporate Wellness Large-scale operations and family-focused community model suggest opportunities to partner with employers, schools, and health plans for inclusive wellness programs, employee engagement packages, and group challenge initiatives.

Geographic Reach National footprint with recent international expansion notes and new studios in multiple U.S. markets indicate potential for multi-market enterprise deals, territory-based franchising incentives, and localized marketing services.