Curves
Wellness and Fitness ServicesTexas, United States1001-5000 Employees
Curves operates a large network of women-focused fitness clubs based in Waco, Texas. Its signature program is a 30-minute circuit that blends strength training, cardio, and stretching under a coach's guidance to work major muscle groups efficiently. The company also offers specialty circuits, including balance and boxing, and has extended its reach to home workouts through MyCurves On Demand, led by Curves coaches. Its offerings are complemented by the Curves Health & Wellness Education Series, which provides information on health topics relevant to women. In the wellness and fitness services industry, Curves positions itself as a provider of accessible, time-efficient programs for women seeking safe and effective fitness solutions. A notable development in recent years is a 2022 partnership with Myzone to equip Curves clubs and MyCurves On Demand with heart rate monitoring.