Growing Event Market As a full-service event company in Mishawaka, Burns Rent-Alls has the potential to expand its offerings by forming partnerships with local venues, planners, and caterers to increase cross-selling opportunities within the regional events industry.

Technology Utilization Leveraging their existing tech stack, including cloud services and web technologies, presents an opportunity to enhance online booking, inventory management, and customer engagement, thereby attracting tech-savvy clients seeking seamless rental experiences.

Customer Service Focus With their emphasis on exceptional customer service across planning, setup, and tear down, Burns Rent-Alls can differentiate itself by offering premium packages or loyalty programs to retain repeat clients and generate referrals.

Competitive Positioning Positioned alongside large rental firms such as United Rentals and Herc Rentals, Burns Rent-Alls can target niche segments like weddings and small corporate events, providing specialized rental packages that large firms may overlook.

Market Trend Alignment As experiential events continue to grow in popularity, Burns Rent-Alls can capitalize by expanding their rental inventory to include trending event trends such as eco-friendly decor or high-tech event accessories, appealing to contemporary customer preferences.