International Expansion Business France actively supports French companies in expanding into global markets, with recent participation in major events like CES and Gulfood, presenting opportunities to connect with French startups and exporters seeking international partners or distribution channels.

Emerging Markets Focus The launch of the South Africa guide and appointment of a new Country Director for Southern Africa highlight France's strategic push into African markets, offering sales prospects for companies interested in Africa's growing economy and export opportunities.

Sector-Specific Initiatives Partnerships supporting biotech development in Scandinavia and participation in food and beverage awards demonstrate targeted industry engagement, presenting potential collaborations with French companies in biotech, food, and beverage sectors.

Innovation Promotion With a pavilion showcasing 96 French startups at CES 2025, Business France identifies a platform for technology-driven sales, especially in innovative sectors where French startups seek international market entry and strategic partnerships.

Market Entry Support As a government agency with a strong global network, Business France offers significant opportunities to engage with French exporters and investors, especially those seeking to establish or strengthen their presence in France or among international markets they support.