Strategic Partnerships Butler/Till's partnership with Audigent to launch a Purpose-Driven Marketplace presents an opportunity for collaborations with businesses owned and led by underrepresented groups in media and advertising, aligning with the growing focus on diversity and inclusion in marketing.

Expansion Opportunities The recent merger with Digital Hyve and the subsequent closure of offices in Syracuse indicate a potential focus on consolidation and optimization. This could open up opportunities for offering services in the Syracuse market through agile solutions and comprehensive marketing strategies.

Upselling Employee-Owned As a 100% employee-owned agency, Butler/Till's unique ownership structure can be leveraged to appeal to clients interested in supporting organizations with a strong culture of employee engagement and empowerment, potentially leading to increased client retention and new business opportunities.

C-Suite Engagement The recent appointments of new executives, such as Rita Garnett Khan to the board of directors and Amanda DeVito as chief marketing officer, indicate a period of strategic growth and transformation within the company. Engaging with the C-suite leadership could provide insights into their vision and align offerings to meet evolving business needs.

Competitive Collaboration With a focus on results-driven marketing and recognition in the industry for growth and innovation, Butler/Till could position itself as a valuable partner for collaboration with similar-sized agencies such as Empower, leveraging each other's strengths to access new markets and drive mutual success.