AI enablement Butler/Till is actively developing AI buying tools and has partnerships with PubMatic and SWYM.AI to advance upstream programmatic optimization, presenting a sales opportunity to offer complementary AI-driven media solutions, data integration services, and advanced analytics.

Independent advantage As a 100% employee-owned, women-owned/led, B Corporation, Butler/Till positions itself as a flexible, client-first partner free from holding company constraints, making it a strong candidate for consultative, customized marketing technology and services engagements.

Healthcare marketing With a stated specialization in healthcare marketing and a track record of programmatic testing with brands in health and wellness, there is room to expand offerings in regulated verticals, privacy-compliant data strategies, and outcomes-driven healthcare campaigns.

Strategic partnerships Recent collaborations with PubMatic, OpenX, SWYM.AI, and Geloso Group signal a growing ecosystem approach; there is clear opportunity to propose co-sell strategies, expanded media tech integrations, and joint case studies to attract more enterprise clients.

Local marketing tech The BetterLocal technology solution indicates expertise in localized marketing complexity; sales conversations can target regional brands seeking scalable, tech-enabled local media activation and measurement, leveraging existing tech stack (AWS, Salesforce, DoubleVerify) to differentiate.