AI powered advantage Butler/Till is actively integrating AI agents for media buying, inventory quality analysis, and automated campaign adjustments in collaboration with industry partners. This positions the agency to offer AI-driven performance enhancements and scalable programmatic solutions to clients seeking measurable impact.

Partnership momentum Recent high-profile partnerships and client wins (iHeartMedia collaboration; Geloso Group test programmatic agent) indicate strong credibility and case study potential for selling further programmatic and AI-enabled services to broadcasters, beverage brands, and health/wellness sectors.

Independent advantage As a 100% employee-owned, women-owned/led independent firm free from holding company constraints, Butler/Till can pitch flexible, client-centric pricing models and agile delivery to brands seeking boutique attention with enterprise-grade capabilities.

Local scale capability The BetterLocal technology focus signals expertise in localized marketing at scale, enabling cross-channel geo-targeting and local activation services that appeal to regional brands or national brands with local execution needs.

Health and wellness focus Active engagement in healthcare and wellness campaigns, plus collaborations with OpenX and PubMatic, suggests opportunities to expand into scale-programmatic health/wellness advertising, leveraging measurement tools (SAS, analytics) to demonstrate ROI for clients in regulated industries.