Digital Marketing Expansion Butte College already uses Microsoft Advertising and Adobe Experience Cloud for marketing and analytics. There is an opportunity to optimize campaigns, implement marketing automation, and expand targeted recruitment to local and underserved communities using existing tech stack.

Workforce Partnerships The recent SynEd partnership and a focus on career pathways indicate a strong appetite for employer-aligned training and placement. Propose expanded apprenticeships, corporate training programs, and integrated job placement tools with CRM/ATS integrations to boost grad employment.

Grants & Equity Equity-focused funding and Hispanic-Serving Institution status present grant opportunities. Offer grant management and reporting solutions, student success analytics, and compliance workflows to help secure and manage grants.

Student Services Modernization New leadership in student services signals modernization needs. Position LMS, student information system enhancements, CRM-driven student engagement, tutoring coordination, and accessibility improvements via existing platforms.

Community Events Tech Active community engagement such as harvest festivals and concerts presents opportunities for event management, ticketing, and digital marketing services. Leverage social channels and tracking pixels to grow attendance and community support.