Insights

Market Expansion Cellarmasters’ integration with Dan Murphy’s opens opportunities to target a broader customer base across Australia, leveraging a combined inventory that includes local, imported, and rare wines along with craft beers and spirits.

Customer Experience The company’s focus on friendly, knowledgeable personal wine advisors and convenient reservation services suggests potential for upselling premium products and personalized wine subscriptions to engaged and loyal customers.

Digital Engagement Utilization of technologies such as Vue.js, TypeScript, and Google Analytics indicates a strong digital foundation, offering prospects to promote targeted marketing campaigns, online promotions, and mobile engagement to increase sales.

Future Growth The rollout of future-focused store concepts by Dan Murphy’s presents opportunities to develop complementary in-store and digital solutions that enhance customer experience and boost sales across new and existing locations.

Market Positioning With a revenue range between 50 and 100 million and strong affiliations with industry leaders like Woolworths and Woolworths Group, there are opportunities to offer innovative retail solutions, data-driven marketing, and exclusive partnerships tailored to this competitive segment.

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Cellarmaster Wines Tech Stack

Cellarmaster Wines uses 8 technology products and services including Microsoft Advertising, Cloudflare, Font Awesome, and more. Explore Cellarmaster Wines's tech stack below.

Microsoft Advertising
Advertising
Cloudflare
Content Management System
Font Awesome
Font Scripts
JSON-LD
Javascript Frameworks
Vue.js
Javascript Frameworks
Hammer.js
Javascript Libraries
TypeScript
Programming Languages
Google Analytics
Web Analytics

Media & News

Dan Murphy's launched future-focused store concept on Jun 1st '21.
Australian liquor retailer Dan Murphy’s has unveiled a future-focused store concept that will be rolled out across the entire network, as Woolworths Group gears up for the demerger of Endeavour Group, which is expected in June this year.
Mar 30, 2021 | insidefmcg.com.au

Cellarmaster Wines's Email Address Formats

Cellarmaster Wines uses at least 2 format(s):

Cellarmaster Wines Email Formats	Example	Percentage
First.Last@cellarmasters.com.au	John.Doe@cellarmasters.com.au	93%
FLast@cellarmasters.com.au	JDoe@cellarmasters.com.au	4%
Last.First@cellarmasters.com.au	Doe.John@cellarmasters.com.au	2%
Fir.Last@cellarmasters.com.au	Joh.Doe@cellarmasters.com.au	1%
First.Last@danmurphys.com.au	John.Doe@danmurphys.com.au	96%
FLast@danmurphys.com.au	JDoe@danmurphys.com.au	3%
First.Middle@danmurphys.com.au	John.Michael@danmurphys.com.au	1%

Frequently Asked Questions

Where is Cellarmaster Wines's headquarters located?

Cellarmaster Wines's main headquarters is located at 26 Waterloo Street, Level 2. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is Cellarmaster Wines's phone number?

You can contact Cellarmaster Wines's main corporate office by phone at

+61-1800-500****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cellarmaster Wines's official website and social media links?

Cellarmaster Wines's official website is danmurphys.com.au and has social profiles on LinkedIn.

What is Cellarmaster Wines's NAICS code?

Cellarmaster Wines's NAICS code is 44-45 - Retail Trade.

How many employees does Cellarmaster Wines have currently?

As of December 2025, Cellarmaster Wines has approximately 97 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Loyalty And Lifecycle Marketing Manager: B. N.Senior Graphic Designer: T. Y.Personal Wine Advisor: A. L.. Explore Cellarmaster Wines's employee directory with LeadIQ.

What industry does Cellarmaster Wines belong to?

Cellarmaster Wines operates in the Retail industry.

What technology does Cellarmaster Wines use?

Cellarmaster Wines's tech stack includes Microsoft AdvertisingCloudflareFont AwesomeJSON-LDVue.jsHammer.jsTypeScriptGoogle Analytics.

What is Cellarmaster Wines's email format?

Cellarmaster Wines's email format typically follows the pattern of First.Last@cellarmasters.com.au. Find more Cellarmaster Wines email formats with LeadIQ.

Cellarmaster Wines

Q: What is Cellarmaster Wines's official website and social media links?

Cellarmaster Wines's official website is danmurphys.com.au. Cellarmaster Wines has social profiles on LinkedIn.

Q: How many employees does Cellarmaster Wines have currently?

Cellarmaster Wines has approximately 97 employees.

Q: What technology does Cellarmaster Wines use?

Cellarmaster Wines's tech stack includes Open Graph, Modernizr, Microsoft Advertising, SiteCatalyst, Handlebars.

RetailNew South Wales, Australia51-200 Employees

It's been an incredible 39-year journey for Cellarmasters, and we're about to embark on the next exciting stage – we're joining forces with Australia’s pre-eminent wine retailer, Dan Murphy’s.

Our customers will have access to Australia’s largest selection of wine – local, imported, old and rare – plus an impressive range of craft and imported beers and spirits. Our customers will be able to tap into Dan Murphy’s renowned expertise in convenient pick up and delivery options and product expertise that they are delighted to share. But we’ll also be keeping the great things that have made us who we are today: our friendly, knowledgeable Personal Wine Advisors, our superb small-volume wines, and our easy and convenient Wine Reservations.