Channel Expansion Catapult unites CAI and The Employers Association to serve 2,300+ employers, creating a major cross-sell opportunity. Propose bundled offerings that include prepaid legal services, HR templates, training, and consulting across the member network, positioned as a cost-effective way to build low-risk, well-managed workplaces. Pursue a preferred-provider arrangement with joint marketing to accelerate adoption.

Compliance Upsell CAI’s value proposition centers on practical HR support for low-risk workplaces, opening a path to deepen the compliance and legal services it offers. Upsell comprehensive compliance audits, policy templates, employee relations support, and expanded prepaid legal coverage, leveraging existing survey data and templates to tailor programs for mid-market employers.

Engagement Benchmarking CAI already collects survey data and offers training and templates, which can be monetized as ongoing employee engagement benchmarking services. Offer subscription-based pulse surveys, industry benchmarks, and action-planning coaching to improve retention and productivity across member companies.

Policy Advocacy Public policy advocacy is a differentiator; tailor policy updates and regulatory briefings as a value-add for employers navigating labor-law changes. This creates a sales channel to Catapult members needing timely regulatory insights and advocacy support.

Tech Enabled HR CAI’s tech-oriented stack suggests readiness for data-driven HR solutions. Propose tech-enabled HR offerings with platform integrations, analytics dashboards, and automation training to streamline HR operations for Catapult members.