Growing Union Membership With a large and active union comprising 29,000 faculty, librarians, counselors, and coaches across 23 CSU campuses, there is significant potential for offering services related to employee engagement, recruitment solutions, and union-specific benefits management.

Recent Contract Negotiations The union's recent successful bargaining agreements and strikes indicate ongoing negotiations and labor relations activities, presenting opportunities to provide consultancy, legal services, or HR technology tailored for unionized educational institutions.

Focus on Social Advocacy Partnerships with movements like Black Lives Matter show the union’s engagement with social justice initiatives, opening avenues for brands that support diversity, equity, and inclusion programs or community engagement tools.

Educational Sector Expertise As a key stakeholder in the California higher education sector, the CFA offers a gateway to institutions and educators, ideal for promoting EdTech, professional development platforms, or research-based solutions tailored for academia.

Moderate Revenue Scale With annual revenues between $1 million and $10 million, the organization presents a manageable target for customized service offerings, especially in areas like membership management, advocacy platforms, or specialized training services for union members.