Niche Market Focus Callan Consulting specializes in executive-level marketing services for technology companies, providing a targeted approach that aligns with vendors and solution providers seeking expert brand positioning and strategic growth support within the tech industry.

Social Good Alignment With a commitment to dedicating 10-15% of work towards social initiatives in Sub-Saharan Africa, the company presents an opportunity to collaborate with socially responsible organizations and leverage purpose-driven corporate partnerships.

Small Firm Agility As a small team with 11-50 employees generating between one and ten million dollars in revenue, Callan Consulting offers personalized, flexible service that can appeal to mid-sized tech firms looking for boutique marketing expertise.

Technology Integration Utilizing a modern tech stack including HubSpot, PHP, and RSS feeds indicates a focus on digital marketing and automation, presenting opportunities to introduce advanced marketing tools or integrations to improve campaign effectiveness.

Growth Potential Given the company's consistent experience since 2000 and revenue up to 10 million dollars, there is potential for expanding service offerings or strategic partnerships with larger consulting firms or tech organizations seeking specialized marketing expertise.