Insights

Expanding Geographic Reach Cape Union Mart Group's recent openings in Haiti and Brazil indicate a strategic move toward international expansion, presenting opportunities to offer localized outdoor and lifestyle products tailored to new markets and tap into emerging customer bases.

Diverse Brand Portfolio With brands covering outdoor adventure, youthful fashion, and unique home accessories, the company appeals to a broad customer spectrum, allowing sales teams to cross-sell complementary products and create bundled offerings that enhance overall basket size.

Sustainable and Local Focus The launch of Green Thread design studio and manufacturing facilities highlights a commitment to sustainable production, opening avenues to promote environmentally conscious product lines and collaborate with eco-focused partners.

Digital Innovation Utilization of advanced digital tools like Salesforce, Oracle Cloud, and TikTok Pixel signals a data-driven approach to customer engagement and targeted marketing, enabling personalized outreach and enhanced sales conversion strategies.

Strengthening Market Position Recent collaborations and product launches, including regional stores and limited-edition collections, reinforce the brand's relevance and appeal, creating opportunities for exclusive partnerships and promotional campaigns to attract new and existing customers.

Cape Union Mart Group Tech Stack

Cape Union Mart Group uses 8 technology products and services including Crazy Egg, Amplience, Cloudflare, and more. Explore Cape Union Mart Group's tech stack below.

  • Crazy Egg
    Analytics
  • Amplience
    Content Management System
  • Cloudflare
    Content Management System
  • Salesforce Commerce Cloud
    E-commerce
  • Emotion
    Javascript Frameworks
  • Slick
    Javascript Libraries
  • Loadable-Components
    Javascript Libraries
  • Oracle RPAS
    Retail Analytics Software

Media & News

Cape Union Mart Group's Email Address Formats

Cape Union Mart Group uses at least 1 format(s):
Cape Union Mart Group Email FormatsExamplePercentage
First.Last@capeunionmart.co.zaJohn.Doe@capeunionmart.co.za
61%
First@capeunionmart.co.zaJohn@capeunionmart.co.za
35%
FirstL@capeunionmart.co.zaJohnD@capeunionmart.co.za
3%
Last@capeunionmart.co.zaDoe@capeunionmart.co.za
1%

Frequently Asked Questions

Where is Cape Union Mart Group's headquarters located?

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Cape Union Mart Group's main headquarters is located at 34-40 Barrack Street Cape Town, Western Cape 8001 South Africa. The company has employees across 5 continents, including AfricaNorth AmericaEurope.

What is Cape Union Mart Group's phone number?

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You can contact Cape Union Mart Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cape Union Mart Group's official website and social media links?

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Cape Union Mart Group's official website is capeunionmart.co.za and has social profiles on LinkedIn.

What is Cape Union Mart Group's SIC code NAICS code?

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Cape Union Mart Group's SIC code is 5091 - Sporting and Recreational Goods and Supplies NAICS code is 44-45 - Retail Trade.

How many employees does Cape Union Mart Group have currently?

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As of June 2026, Cape Union Mart Group has approximately 2.6K employees across 5 continents, including AfricaNorth AmericaEurope. Key team members include Chief Operations Officer: B. M.Head Of Product: S. S.Head Of Loyalty: N. K.. Explore Cape Union Mart Group's employee directory with LeadIQ.

What industry does Cape Union Mart Group belong to?

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Cape Union Mart Group operates in the Retail industry.

What technology does Cape Union Mart Group use?

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Cape Union Mart Group's tech stack includes Crazy EggAmplienceCloudflareSalesforce Commerce CloudEmotionSlickLoadable-ComponentsOracle RPAS.

What is Cape Union Mart Group's email format?

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Cape Union Mart Group's email format typically follows the pattern of First.Last@capeunionmart.co.za. Find more Cape Union Mart Group email formats with LeadIQ.

When was Cape Union Mart Group founded?

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Cape Union Mart Group was founded in 1933.

Cape Union Mart Group

RetailWestern Cape, South Africa1001-5000 Employees

The retail division consists of three chains that are located throughout South Africa and our footprint stretches as far as Namibia and Botswana. The three chains include Cape Union Mart, Old Khaki and Poetry.

Cape Union Mart has been equipping South African adventurers since 1933, and is South Africa's favourite outdoor adventure store.  Stocking everything you need for outdoor pursuits including hiking, camping, trail running, mountain biking, snow sports, travel and more - Cape Union Mart is an essential first step in every adventure.

Old Khaki was first introduced into Cape Union Mart stores in 1999, and in 2005 the first standalone Old Khaki store was launched. Old Khaki is about unrestricted living and can be best described as youthful, edgy and fun.

Poetry was introduced into Cape Union Mart stores in 2005, and in 2008 the first standalone Poetry store was opened. Poetry sells a wide range of merchandise with a focus on women’s apparel and accessories. In addition, Poetry also sells small furniture, home furnishings, bath and body products and gifts and they take particular pride in finding those unique, one-of-a-kind items that make the store unique.

Why work for Cape Union Mart Group?

Cape Union Mart Group continues to grow and we are always looking for great team members to grow with us. If you are able to live our core values of trust, innovation and passion and are able to deliver awesome retail experiences you are the type of team member we are looking for.

Section iconCompany Overview

Headquarters
34-40 Barrack Street Cape Town, Western Cape 8001 South Africa
Phone number
SIC Code
5091 - Sporting and Recreational Goods and Supplies
NAICS Code
44-45 - Retail Trade
Founded
1933
Employees
1001-5000

Section iconFunding & Financials

  • $100M$250M

    Cape Union Mart Group's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Cape Union Mart Group's revenue is estimated to be in the range of $100M$250M

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