Legacy and scale Capel Rugs is the oldest and largest privately owned rug manufacturer and importer in the US with 51-200 employees and revenue in the $25M-$50M range, presenting a stable, veteran supplier with broad market reach and capacity for large-scale orders.

Extensive catalog With over 10,000 rug styles spanning traditional hand knots to outdoor and contemporary designs, there are ample cross-sell opportunities across room types, design aesthetics, and consumer segments, including premium and promotional lines.

Manufacture and import Vertical integration as both manufacturer and importer allows direct savings to customers and potential for exclusive or private-label partnerships, expanding deals with retailers seeking value and differentiation.

Strategic markets Recent High Point Market activity, showroom expansions, and product launches indicate ongoing growth and opportunities to engage retailers and interior designers through new collections and promotional programs.

Tech and enabling commerce Utilizing platforms and services such as AdRoll, Microsoft Advertising, Klaviyo, iCIMS, and e-commerce payment options suggests readiness for data-driven marketing, CRM integration, and seamless online-to-offline sales interactions with retailers and end customers.