Sustainability Appeal Leverage Lorena Canals’ commitment to environmental sustainability and chemical-free dyes to target eco-conscious retailers and interior décor channels seeking responsibly sourced textiles.

Education Philanthropy Highlight the Sakûla Project as a differentiator to attract partners and customers who value social impact, exploring co-branded campaigns or educational grants with retailers.

Machine-Washable Advantage Position the brand’s core offering of practical, machine-washable rugs as a durable, family-friendly solution for busy households and institutional spaces, opening opportunities in hospitality and schools.

Global Artisan Story Emphasize handcrafted products and a global community of artisans to pursue collaborations with boutique retailers, design studios, and limited-edition collections that command premium positioning.

Multi-Channel Tech Utilize the existing tech stack (Hotjar, Looker, Power BI, Tableau, etc.) to provide data-driven sales insights, personalize outreach, and optimize omnichannel marketing for higher conversion rates.