Diversified Services Offerings Capitol Lakes provides a full continuum of care services including Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Rehabilitation. This diverse range of offerings presents cross-selling opportunities to cater to different needs within the senior living market.
Innovative Wellness Programs With a comprehensive Wellness Program, Capitol Lakes demonstrates a strong commitment to resident health and wellbeing. Highlighting these innovative programs can be a unique selling point to attract seniors looking for a holistic approach to retirement living.
Unique Partnerships & Initiatives The collaboration with ASU's School of Music, Dance, and Theatre for a musicians-in-residence program showcases Capitol Lakes' commitment to enriching residents' lives. Leveraging such unique partnerships in promotional activities can enhance the company's brand value.
Professional Development Opportunities By investing in culinary education through Rouxbe's online culinary training, Capitol Lakes demonstrates a dedication to staff development. Highlighting opportunities for professional growth and skill enhancement can attract top talent and differentiate the company in the competitive senior living industry.
Strategic Financial Positioning Pacific Retirement Services received significant bond financing for the construction of Mirabella at ASU, indicating strong financial backing and growth potential. Leveraging this financial stability in sales pitches can instill confidence in prospective residents and investors alike.