Growing market reach Leverage their flagship Vital Essentials brand and VE RAW BAR with 7,000 independent pet retailers nationwide and 14 international markets to explore co-packing, private label, or distribution partnerships in new regions or channels.

Strategic partnerships Capitalize on Arbor Equity backing and strong growth awards to position as a preferred supplier for retailers and distributors seeking scalable raw pet nutrition solutions and joint marketing opportunities.

Leadership expansion Target conversations around expanding national and international sales through newly appointed senior sales and CFO, signaling growth capacity and enhanced go-to-market execution.

Innovation focus Offer collaborations around the unique 48-hour freeze-drying process, raw nutrition science, and ongoing product development to retailers seeking differentiation and premium pet food offerings.

Operational excellence Position capabilities in private label, co-packing, and ingredient supply at scale from North America’s largest pet food freeze-drying facility to win partnerships with multi-channel retailers and manufacturers seeking reliable, compliant production.