Growth opportunities Target mid-market lacrosse programs and regional clubs that align with Cascade Maverik’s protective gear strengths and established brand presence in the sport, leveraging their USA-made positioning and recent product launches to upsell head protection, pads, and complete sticks.

Product expansion Leverage ongoing and past product rollouts such as Shift gloves and EKG Shoulder Pads to propose bundled protective gear packages or cross-sell new equipment to teams and retailers, highlighting performance gains and compliance with safety standards.

Strategic partnerships Capitalize on existing and historical partnerships (e.g., MLL, Le Moyne College) by pursuing new college programs, club teams, and youth organizations as channel partners or sponsored gear programs to accelerate adoption and drive recurring volume.

Sponsorship potential Position Cascade Maverik as a preferred supplier for tournaments, showcases, and academies, offering exclusive deals on head protection and protective gear to increase visibility among players, coaches, and parents in target regions.

Data-driven selling Utilize their tech stack (iCIMS, Tableau, Azure, SharePoint) to streamline outreach, segment prospects by program size and purchasing history, and tailor proposals around performance analytics, inventory availability, and quick lead-to-order experiences.