Insights

Growth Opportunity Warrior Sports is expanding with new product launches such as Novium 2 Pro and its successors, signaling ongoing innovation and potential cross-sell opportunities for high-performance lacrosse and hockey gear, accessories, and protective equipment.

Product Innovation The company frequently updates chest pads and other protective gear, indicating a willingness to refresh SKUs to maintain competitive advantage, which presents upsell potential for upgraded protective lines, apparel, and complementary equipment.

Strategic Partnerships Collaborations and partnerships with teams and events (e.g., Komets, film/animation recognition) suggest affinity for co-branded marketing, licensing, and sponsorship deals that can broaden distribution and drive brand-aligned product bundles.

Market Position With revenues in the mid-range and peers in lacrosse and hockey segments, Warrior Sports sits in a competitive landscape where targeted retail channels, team sales, and direct-to-consumer initiatives could accelerate growth and margin improvements.

Tech & Analytics Adopted tech stack including Demandware and analytics tools implies readiness for enhanced e-commerce experiences, CRM-driven sales outreach, and personalized marketing campaigns to convert interest into direct sales and wholesale partnerships.

Warrior Sports Tech Stack

Warrior Sports uses 8 technology products and services including AppNexus, Facebook Pixel, Adobe Creative Cloud, and more. Explore Warrior Sports's tech stack below.

  • AppNexus
    Advertising
  • Facebook Pixel
    Analytics
  • Adobe Creative Cloud
    Audio, Video, Graphics
  • Demandware
    E-commerce
  • Sage
    Enterprise Resource Planning
  • yepnope.js
    Javascript Frameworks
  • Agentforce
    Marketing Performance Measurement
  • Twitter
    Widgets

Warrior Sports's Email Address Formats

Warrior Sports uses at least 1 format(s):
Warrior Sports Email FormatsExamplePercentage
First.Last@warrior.comJohn.Doe@warrior.com
90%
Last@warrior.comDoe@warrior.com
9%
FLast@warrior.comJDoe@warrior.com
1%

Frequently Asked Questions

What is Warrior Sports's phone number?

Minus sign iconPlus sign icon
You can contact Warrior Sports's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Warrior Sports's official website and social media links?

Minus sign iconPlus sign icon
Warrior Sports's official website is warrior.com and has social profiles on LinkedIn.

How much revenue does Warrior Sports generate?

Minus sign iconPlus sign icon
As of July 2026, Warrior Sports's annual revenue is estimated to be $50M - $100M.

What is Warrior Sports's SIC code NAICS code?

Minus sign iconPlus sign icon
Warrior Sports's SIC code is 2323 - Men's and Boys' Neckwear NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Warrior Sports have currently?

Minus sign iconPlus sign icon
As of July 2026, Warrior Sports has approximately 258 employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Chief Executive Officer And Founder And Artist: J. C.Chief Marketing Officer: D. D.Chief Marketing Officer: D. W.. Explore Warrior Sports's employee directory with LeadIQ.

What industry does Warrior Sports belong to?

Minus sign iconPlus sign icon
Warrior Sports operates in the Sporting Goods Manufacturing industry.

What technology does Warrior Sports use?

Minus sign iconPlus sign icon
Warrior Sports's tech stack includes AppNexusFacebook PixelAdobe Creative CloudDemandwareSageyepnope.jsAgentforceTwitter.

What is Warrior Sports's email format?

Minus sign iconPlus sign icon
Warrior Sports's email format typically follows the pattern of First.Last@warrior.com. Find more Warrior Sports email formats with LeadIQ.

When was Warrior Sports founded?

Minus sign iconPlus sign icon
Warrior Sports was founded in 1992.
Warrior Sports logo

Warrior Sports

Sporting Goods ManufacturingMichigan, United States201-500 Employees

Warrior Sports is a sporting goods manufacturer headquartered in Shelby Township, Michigan, with the listed address 7080 23 Mile Road, Shelby, MI 48316, United States. The company develops and produces equipment, footwear, and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992, Warrior Sports was acquired by New Balance Athletic Shoe, Inc. in February 2004, and its 2007 acquisition of Brine Sporting Goods expanded its presence in lacrosse and hockey markets. The organization employs between 201 and 500 people and operates in the sporting goods manufacturing industry. Recent product initiatives include the Novium line, with models such as the Super Novium and the Novium 2 Pro, as well as the Nemesis chest pad introduced in March 2024.

Section iconCompany Overview

Phone number
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1992
Employees
201-500

Section iconFunding & Financials

  • $50M - $100M

    Warrior Sports's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Warrior Sports's revenue is estimated to be in the range of $50M - $100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.