Strategic partnerships CashKaro has recently expanded partnerships with Swiggy and Zomato, signaling strong opportunities for affiliate-driven cashback programs across food delivery and lifestyle platforms. Sales teams can leverage this momentum to cross-sell additional merchant partnerships and exclusive promotions.

Scale and momentum With FY26 revenue reported around ₹600 Cr and a 72% year-over-year increase, CashKaro demonstrates rapid growth and strong monetization potential. This trajectory makes a compelling case for premium ad placements, co-branded campaigns, and performance-based marketing collaborations.

Tech-enabled outreach The technology stack includes analytics and engagement tools (Google Analytics, WebEngage, HubSpot) which supports data-driven targeting and lifecycle marketing. This suggests high potential for advanced affiliate onboarding, personalized offers, and automated partner enablement programs.

Brand and reach Positioned as India’s leading cashback platform with 20 million+ app users and 1500+ partner brands, CashKaro offers vast reach to advertisers seeking mass-market penetration, especially in e-commerce, groceries, and on-demand services.

Funding and stability Backed by notable investors including Ratan Tata and Kalaari, with a $30M funding round, CashKaro combines credible financial backing with a proven growth narrative, making it attractive for strategic sponsorships, exclusive campaigns, and enterprise-level deals.