Catalyx
Business Consulting and ServicesEngland, United Kingdom51-200 Employees
Have you ever tried pushing a balloon down a corridor full of sharp objects? If you’ve ever developed a consumer goods innovation, we’d say so. With traditional research methodologies providing incomplete consumer insight and obstacles from internal stakeholders, there are dangers that threaten to pop your balloon at every twist and turn of the journey. It’s no wonder that by all measures, the majority of innovations fail in-market. Catalyx is here to help your balloon avoid the perils and to ensure your innovation is one of the few that flies. Catalyx makes product success predictable throughout your end-to-end innovation process. Our 4 pillars to innovation progress cover the entire innovation cycle. We do this through our unique model which combines robust consumer understanding with a proprietary process to ensure you can take immediate actions from our work. We have global expertise; our team has partnered with clients in over 50 countries and can help you progress your innovations in any market in the world. Our data is generated through our award-winning Consumer Understanding System which navigates complex consumer preferences; capturing ethnographic data at quantitative scale to determine what consumers think, feel, do, and want from their brands and products. Everything we do passes through the Catalyx Elevation Process™. Our 9-step process to go from data to deck ensures we surface insights and recommendations that guarantee you maximise your innovation. This is all underpinned by the Never Settle promise; meaning we don’t rest until what we reveal is new, actionable, and immediately valuable. We are always on the lookout for people who share our excitement for growth. If you embrace change and want to contribute to it, we want to hear from you. Get in touch with us on our website or directly on LinkedIn.