Strong Local Presence CBS Local Digital Media benefits from a robust portfolio of 14 owned and operated CBS TV stations, providing extensive local news coverage across major markets. This widespread local presence offers significant opportunities to partner with regional brands and advertisers seeking targeted localized advertising solutions.

Hybrid Digital Strategy With a diverse tech stack including WordPress, Google Fonts, and DoubleClick for Publishers, CBS Local demonstrates a solid digital infrastructure. This setup supports digital advertising and content monetization, presenting opportunities for ad tech vendors or solutions that enhance content delivery or personalization.

Recent Talent Expansion Recent hirings of experienced journalists like Nicole Nielsen and Nick Starling, as well as leadership appointments, highlight a focus on high-quality local journalism. This focus creates potential for sponsorships, content partnership agreements, and collaborations with brands aligned with credible local news stories.

Community Engagement Partnerships such as the collaboration with iHeartRadio and local fundraisers showcase CBS Local’s active role in community initiatives. This community-oriented approach opens doors for brands and organizations looking to connect with engaged local audiences through philanthropic or sponsorship opportunities.

Revenue Growth Potential With revenue estimates between $10 million and $50 million and recent expansions into HD side channels, CBS Local is positioned for further growth. There are opportunities for sales teams to offer innovative advertising, content syndication, and digital expansion services to support their growth trajectory.