Enterprise AI Readiness CBTS emphasizes AI-ready IT services and launched a Data Analytics Service in 2025 to unlock data potential for enterprise clients. This signals an opportunity to position advanced analytics, AI model deployment, and data strategy consulting to Fortune 1000 accounts seeking AI-enabled transformation.

Managed Cloud & Security With offerings in Managed Hybrid Cloud and cybersecurity, CBTS targets clients needing secure, scalable infrastructure and ongoing governance. Sales can focus on migrating legacy environments to secure cloud platforms, 24x7x365 operations, and ongoing security posture improvements.

Omni-Channel Transformation CBTS highlights enabling omni-channel customer experiences and workforce mobility. This presents opportunities to sell digital workplace enhancements, CRM/e-commerce modernization, and unified communications that improve customer engagement and collaboration across enterprises.

Growth & Recognition Recent MSP 500 Elite 150 and Solution Provider 500 top rankings, plus a new Chief Marketing Officer, indicate a scaling sales motion and stronger market messaging. Use this momentum to pursue larger deal sizes, strategic partnerships, and expanded account coverage.

Industry-Agnostic Delivery Serving enterprise and midmarket clients across industries with flexible OpEx or CapEx delivery and a broad tech stack (APIs, DevOps, testing, automation). This creates cross-sell opportunities into existing clients for application modernization, cybersecurity, and data-driven modernization initiatives.