Insights

Strong Market Position Cellarmasters is part of a leading Australian retail industry with close ties to Dan Murphy’s, offering access to the country's largest wine selection and a broad portfolio of craft beers and spirits, providing ample cross-selling opportunities across beverage categories.

Recent Retail Innovation The company benefits from Dan Murphy’s recent rollout of future-focused store concepts, indicating a commitment to modern retail formats that can attract tech-savvy customers and offer new in-store experiences to boost sales.

Customer Engagement Strategy With a history rooted in personalized service through knowledgeable Wine Advisors and easy reservations, Cellarmasters appeals to customers seeking expert guidance and tailored purchasing, ideal for targeted marketing and loyalty programs.

Technology Leverage Utilizing advanced digital tools such as Vue.js, TypeScript, and analytics platforms, the company is positioned to strengthen its online presence and optimize customer experiences, enhancing ecommerce sales and marketing efforts.

Growth Potential Operating within a significant total revenue range and supported by a recognizable parent company, Cellarmasters has growth opportunities through expanded product offerings, innovative store formats, and enhanced online sales channels targeting premium and niche markets.

Similar companies to Cellarmaster Wines

Cellarmaster Wines Tech Stack

Cellarmaster Wines uses 8 technology products and services including Microsoft Advertising, Cloudflare, Font Awesome, and more. Explore Cellarmaster Wines's tech stack below.

Microsoft Advertising
Advertising
Cloudflare
Content Management System
Font Awesome
Font Scripts
JSON-LD
Javascript Frameworks
Vue.js
Javascript Frameworks
Hammer.js
Javascript Libraries
TypeScript
Programming Languages
Google Analytics
Web Analytics

Media & News

Dan Murphy's launched future-focused store concept on Jun 1st '21.
Australian liquor retailer Dan Murphy’s has unveiled a future-focused store concept that will be rolled out across the entire network, as Woolworths Group gears up for the demerger of Endeavour Group, which is expected in June this year.
Mar 30, 2021 | insidefmcg.com.au

Cellarmaster Wines's Email Address Formats

Cellarmaster Wines uses at least 2 format(s):

Cellarmaster Wines Email Formats	Example	Percentage
First.Last@cellarmasters.com.au	John.Doe@cellarmasters.com.au	93%
FLast@cellarmasters.com.au	JDoe@cellarmasters.com.au	4%
Last.First@cellarmasters.com.au	Doe.John@cellarmasters.com.au	2%
Fir.Last@cellarmasters.com.au	Joh.Doe@cellarmasters.com.au	1%
First.Last@danmurphys.com.au	John.Doe@danmurphys.com.au	96%
FLast@danmurphys.com.au	JDoe@danmurphys.com.au	3%
First.Middle@danmurphys.com.au	John.Michael@danmurphys.com.au	1%

Frequently Asked Questions

Where is Cellarmaster Wines's headquarters located?

Cellarmaster Wines's main headquarters is located at 26 Waterloo Street Level 2 Surry Hills, New South Wales 2010 Australia. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is Cellarmaster Wines's phone number?

You can contact Cellarmaster Wines's main corporate office by phone at

+61-1800-500****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cellarmaster Wines's official website and social media links?

Cellarmaster Wines's official website is danmurphys.com.au and has social profiles on LinkedIn.

What is Cellarmaster Wines's NAICS code?

Cellarmaster Wines's NAICS code is 44-45 - Retail Trade.

How many employees does Cellarmaster Wines have currently?

As of February 2026, Cellarmaster Wines has approximately 97 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Loyalty And Lifecycle Marketing Manager: B. N.Senior Graphic Designer: T. Y.Personal Wine Advisor: A. L.. Explore Cellarmaster Wines's employee directory with LeadIQ.

What industry does Cellarmaster Wines belong to?

Cellarmaster Wines operates in the Retail industry.

What technology does Cellarmaster Wines use?

Cellarmaster Wines's tech stack includes Microsoft AdvertisingCloudflareFont AwesomeJSON-LDVue.jsHammer.jsTypeScriptGoogle Analytics.

What is Cellarmaster Wines's email format?

Cellarmaster Wines's email format typically follows the pattern of First.Last@cellarmasters.com.au. Find more Cellarmaster Wines email formats with LeadIQ.

Cellarmaster Wines

Q: What is Cellarmaster Wines's official website and social media links?

Cellarmaster Wines's official website is danmurphys.com.au. Cellarmaster Wines has social profiles on LinkedIn.

Q: How many employees does Cellarmaster Wines have currently?

Cellarmaster Wines has approximately 97 employees.

Q: What technology does Cellarmaster Wines use?

Cellarmaster Wines's tech stack includes Open Graph, Modernizr, Microsoft Advertising, SiteCatalyst, Handlebars.

RetailNew South Wales, Australia51-200 Employees

It's been an incredible 39-year journey for Cellarmasters, and we're about to embark on the next exciting stage – we're joining forces with Australia’s pre-eminent wine retailer, Dan Murphy’s.

Our customers will have access to Australia’s largest selection of wine – local, imported, old and rare – plus an impressive range of craft and imported beers and spirits. Our customers will be able to tap into Dan Murphy’s renowned expertise in convenient pick up and delivery options and product expertise that they are delighted to share. But we’ll also be keeping the great things that have made us who we are today: our friendly, knowledgeable Personal Wine Advisors, our superb small-volume wines, and our easy and convenient Wine Reservations.

Company Overview

Headquarters: 26 Waterloo Street Level 2 Surry Hills, New South Wales 2010 Australia
Phone number: +61-1800-500****
Website: danmurphys.com.au
NAICS Code: 44-45 - Retail Trade
Employees: 51-200