Insights

Expanded product universe Cellarmaster Wines is merging with Dan Murphy’s, unlocking access to Australia’s largest wine selection plus craft beers and spirits. This presents cross-sell opportunities for premium and rare wines to a broader customer base and enables combined loyalty benefits.

Omni-channel efficiency Leverage Dan Murphy’s established pickup and delivery capabilities to offer omnichannel buying experiences, targeted promotions, and faster fulfillment for Cellarmaster customers to boost conversion and order size.

Leadership signals Recent leadership appointment at Dan Murphy’s Merchandise suggests strategic emphasis on assortment and merchandising excellence, signaling opportunities to collaborate on curated collections, exclusive releases, and optimized in-store experiences.

Growth through expansion Dan Murphy’s expansion plans in the U.S. and ongoing store concept modernization indicate a broader growth agenda; Cellarmaster can pilot learning programs, supplier onboarding, and scalable regional campaigns aligned with new store formats.

Data-driven targeting Existing tech stack touches like RichRelevance, HTTP/3, and Cloudflare, combined with a focused customer base of wine enthusiasts, enable personalized recommendations, segmentation, and retargeting to drive higher average order value and repeat purchases.

Cellarmaster Wines Tech Stack

Cellarmaster Wines uses 8 technology products and services including Microsoft Advertising, Amazon Web Services, OneTrust, and more. Explore Cellarmaster Wines's tech stack below.

Cellarmaster Wines's Email Address Formats

Cellarmaster Wines uses at least 2 format(s):
Cellarmaster Wines Email FormatsExamplePercentage
First.Last@cellarmasters.com.auJohn.Doe@cellarmasters.com.au
93%
FLast@cellarmasters.com.auJDoe@cellarmasters.com.au
4%
Last.First@cellarmasters.com.auDoe.John@cellarmasters.com.au
2%
Fir.Last@cellarmasters.com.auJoh.Doe@cellarmasters.com.au
1%
First.Last@danmurphys.com.auJohn.Doe@danmurphys.com.au
96%
FLast@danmurphys.com.auJDoe@danmurphys.com.au
3%
First.Middle@danmurphys.com.auJohn.Michael@danmurphys.com.au
1%

Frequently Asked Questions

What is Cellarmaster Wines's phone number?

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You can contact Cellarmaster Wines's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cellarmaster Wines's official website and social media links?

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Cellarmaster Wines's official website is danmurphys.com.au and has social profiles on LinkedIn.

How much revenue does Cellarmaster Wines generate?

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As of July 2026, Cellarmaster Wines's annual revenue is estimated to be $50M - $100M.

What is Cellarmaster Wines's NAICS code?

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Cellarmaster Wines's NAICS code is 44-45 - Retail Trade.

How many employees does Cellarmaster Wines have currently?

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As of July 2026, Cellarmaster Wines has approximately 97 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Inventory Controller: R. K.Business Development Director: D. P.Loyalty And Lifecycle Marketing Manager: B. N.. Explore Cellarmaster Wines's employee directory with LeadIQ.

What industry does Cellarmaster Wines belong to?

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Cellarmaster Wines operates in the Retail industry.

What technology does Cellarmaster Wines use?

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Cellarmaster Wines's tech stack includes Microsoft AdvertisingAmazon Web ServicesOneTrustAdobe Experience CloudAmazon Simple Email ServiceMauticAfterPayDynatrace.

What is Cellarmaster Wines's email format?

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Cellarmaster Wines's email format typically follows the pattern of First.Last@cellarmasters.com.au. Find more Cellarmaster Wines email formats with LeadIQ.
Cellarmaster Wines logo

Cellarmaster Wines

RetailNew South Wales, Australia51-200 Employees

Cellarmaster Wines is a mid-sized Australian retailer specializing in wine and beverages, with a long-standing presence in the market. Based in Surry Hills, a Sydney suburb in New South Wales, the company is known for its friendly, knowledgeable service and focus on small-volume wines. It is transitioning to join forces with Dan Murphy’s, a leading national wine retailer, to offer customers a far broader selection of wines, including local and imported, as well as old and rare bottles, alongside a range of craft and imported beers and spirits. It will retain its Personal Wine Advisors, its emphasis on small-volume wines, and its Wine Reservations as part of the transition.

The partnership combines Cellarmaster’s advisory approach with Dan Murphy’s logistics and product expertise to enhance access to the expanded catalog and pickup and delivery options. This move positions the combined business within the Australian retail wine landscape as a broader, more flexible outlet while maintaining the customer-focused services that have defined Cellarmaster Wines.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Cellarmaster Wines's revenue is estimated to be in the range of $50M - $100M

Section iconFunding & Financials

  • $50M - $100M

    Cellarmaster Wines's revenue is estimated to be in the range of $50M - $100M

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