Insights

Strategic Partnership Cellarmaster Wines is merging with Dan Murphy’s, Australia’s leading wine retailer, creating a combined platform with access to the largest selection of wines, beers, and spirits. This presents a significant cross-selling opportunity for premium and niche beverage offerings tailored to diverse customer preferences.

Customer Engagement The company maintains a reputation for friendly, knowledgeable staff and personalized services such as wine reservations, indicating potential upselling and loyalty-building opportunities through targeted marketing and exclusive product promotions.

Digital Innovation With a modern tech stack including Vue.js, TypeScript, and analytics tools, Cellarmaster Wines and Dan Murphy’s are positioned to leverage data-driven marketing and e-commerce enhancements that can optimize sales channels and improve customer experience.

Market Expansion The recent launch of a future-focused store concept signals ongoing innovation and expansion within the physical retail space, offering opportunities to introduce new product lines, in-store events, and experiential marketing initiatives that attract a broader customer base.

Revenue Growth Potential With revenues estimated between $50M and $100M and a sizable customer-centric operation, there are opportunities for targeted product bundles, exclusive offers, and loyalty programs to boost sales volume, especially during peak seasons or special events.

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Cellarmaster Wines Tech Stack

Cellarmaster Wines uses 8 technology products and services including Microsoft Advertising, Cloudflare, Font Awesome, and more. Explore Cellarmaster Wines's tech stack below.

Microsoft Advertising
Advertising
Cloudflare
Content Management System
Font Awesome
Font Scripts
JSON-LD
Javascript Frameworks
Vue.js
Javascript Frameworks
Hammer.js
Javascript Libraries
TypeScript
Programming Languages
Google Analytics
Web Analytics

Media & News

Dan Murphy's launched future-focused store concept on Jun 1st '21.
Australian liquor retailer Dan Murphy’s has unveiled a future-focused store concept that will be rolled out across the entire network, as Woolworths Group gears up for the demerger of Endeavour Group, which is expected in June this year.
Mar 30, 2021 | insidefmcg.com.au

Cellarmaster Wines's Email Address Formats

Cellarmaster Wines uses at least 2 format(s):

Cellarmaster Wines Email Formats	Example	Percentage
First.Last@cellarmasters.com.au	John.Doe@cellarmasters.com.au	93%
FLast@cellarmasters.com.au	JDoe@cellarmasters.com.au	4%
Last.First@cellarmasters.com.au	Doe.John@cellarmasters.com.au	2%
Fir.Last@cellarmasters.com.au	Joh.Doe@cellarmasters.com.au	1%
First.Last@danmurphys.com.au	John.Doe@danmurphys.com.au	95%
FLast@danmurphys.com.au	JDoe@danmurphys.com.au	4%
First.Middle@danmurphys.com.au	John.Michael@danmurphys.com.au	1%

Frequently Asked Questions

Where is Cellarmaster Wines's headquarters located?

Cellarmaster Wines's main headquarters is located at Level 2 / 26 Waterloo Street Surry Hills, NSW 2010 AU. The company has employees across 4 continents, including OceaniaNorth AmericaEurope.

What is Cellarmaster Wines's phone number?

You can contact Cellarmaster Wines's main corporate office by phone at

+61-1800-500****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cellarmaster Wines's official website and social media links?

Cellarmaster Wines's official website is danmurphys.com.au and has social profiles on LinkedIn.

What is Cellarmaster Wines's NAICS code?

Cellarmaster Wines's NAICS code is 44-45 - Retail Trade.

How many employees does Cellarmaster Wines have currently?

As of September 2025, Cellarmaster Wines has approximately 97 employees across 4 continents, including OceaniaNorth AmericaEurope. Key team members include Loyalty And Lifecycle Marketing Manager: B. N.Senior Graphic Designer: T. Y.Personal Wine Advisor: A. L.. Explore Cellarmaster Wines's employee directory with LeadIQ.

What industry does Cellarmaster Wines belong to?

Cellarmaster Wines operates in the Retail industry.

What technology does Cellarmaster Wines use?

Cellarmaster Wines's tech stack includes Microsoft AdvertisingCloudflareFont AwesomeJSON-LDVue.jsHammer.jsTypeScriptGoogle Analytics.

What is Cellarmaster Wines's email format?

Cellarmaster Wines's email format typically follows the pattern of First.Last@cellarmasters.com.au. Find more Cellarmaster Wines email formats with LeadIQ.

Cellarmaster Wines

RetailNew South Wales, Australia51-200 Employees

It's been an incredible 39-year journey for Cellarmasters, and we're about to embark on the next exciting stage – we're joining forces with Australia’s pre-eminent wine retailer, Dan Murphy’s.

Our customers will have access to Australia’s largest selection of wine – local, imported, old and rare – plus an impressive range of craft and imported beers and spirits. Our customers will be able to tap into Dan Murphy’s renowned expertise in convenient pick up and delivery options and product expertise that they are delighted to share. But we’ll also be keeping the great things that have made us who we are today: our friendly, knowledgeable Personal Wine Advisors, our superb small-volume wines, and our easy and convenient Wine Reservations.