Enterprise Licensing Leverage the Cengage Unlimited for Institutions offering to license 10,000+ digital textbooks and resources at scale to universities and colleges; pursue enterprise subscriptions with multi-seat access and bundled materials across higher education, professional training, and continuing education programs, with cross-sell potential to Gale and National Geographic Learning content.

Library Partnerships Gale’s library-focused content and discovery tools open a sizable market in academic, public, and special libraries; pursue library consortium licenses, integration with discovery platforms, and ongoing renewals to drive recurring revenue while cross-selling related Cengage assets.

ELL Growth National Geographic Learning strengthens Cengage’s position in English Language Teaching; target K–12 and adult education institutions, language centers, and government programs across EMEA with region-specific curricula and TED Talks partnerships to boost adoption.

EMEA Expansion Active presence across 52 countries in EMEA with operations in 20 highlights substantial regional growth potential; focus on localization, channel partnerships, and tenders with education ministries, drawing on examples like the Aauni collaboration to expand student reach in Europe.

Tech-Driven Sales A modern tech stack including Salesforce Interaction Studio, Okta, OneTrust and related tools enables data-driven, privacy-compliant ABM and efficient onboarding; use these capabilities to tailor outreach to institutions, libraries and ELL providers, track engagement, and accelerate deal cycles.