Strategic Research Access CMI provides fast access to timely secondary research, reports, and competitive intelligence across multiple industries, presenting a strong opportunity to sell ongoing research subscriptions or on-demand intelligence services to marketing and advertising teams.

Global and Specialized Insights With broad global resources and category experts in advertising, healthcare, telecom, finance, and digital media, there is potential to upsell tailored market insights and cross-industry benchmarking for Interpublic clients and partner agencies.

Cost-Efficient Research Contract management for best-in-class research at group rates positions CMI as a cost-effective intelligence partner for RFPs and pitch work, suggesting opportunities to package bundled intelligence services for new client opportunities.

Tech-Enabled Delivery Utilizing AWS, Google, and collaboration tools indicates scalable, cloud-based research delivery. This can be pitched to enterprise clients seeking reliable, fast-turnaround competitive intelligence integrated into their strategic planning workflows.

Growth and Collaboration The combination of a focused team (CMI) within a large agency holding company and access to growth tools signals potential for expanding services to key clients, leveraging existing relationships to win additional research and advisory engagements.