Strategic intelligence Position CMI as a turnkey secondary research partner for Interpublic units, highlighting fast access to timely insights, customized answers, and competitive intelligence that supports pitches, RFP submissions, and strategic planning.

Global research Leverage CMIonline and expansive global and U.S. information resources to offer scalable market and category insights across advertising, marketing, healthcare, telecom, finance, and more, targeting growth areas for client campaigns.

Cross-sell capabilities Promote contract management for best-in-class research at group rates and access to growth tools to existing IPG brands, presenting bundled research solutions as a cost-efficient value-add for multi-client engagements.

Tech-enabled Delivery Emphasize usage of AWS, Google, Zoom and other collaboration tools to support fast turnaround, remote access to reports, and streamlined research requests, appealing to teams with distributed or remote operations.

Growth-ready metrics Highlight the potential for expanding engagement through targeted reports and category expertise in high-demand sectors, aligning with clients’ need for timely market foresight and evidence-based decision making.