Hospital Adoption CertaScan has active deployments in multiple PBH health network hospitals and recently added West Boca Medical Center, signaling momentum with enterprise hospital clients and potential cross-sale opportunities across the Palm Beach network and comparable hospital systems.

Security Partnerships Established collaborations with national and regional security and child-safety networks, including NCMEC, present a pathway to upsell to hospitals seeking integrated safety ecosystems and to expand footprint through partner channels.

EMR Integration The system’s ability to place footprints into electronic medical records creates a compelling value proposition for hospital IT and data governance teams, suggesting opportunities to target EMR vendors, health information managers, and data interoperability initiatives.

Revenue Model A no upfront cost, per-scan pricing model lowers adoption friction in hospitals, enabling a scalable sales approach with mid-market health systems and pediatric departments that are evaluating newborn identification and safety solutions.

Growth Potential With a customer base expansion into larger health networks and ongoing partnerships, there are upsell opportunities for enhanced security features, additional biometric data capture, and expanded coverage across maternity units and affiliated clinics.