Market opportunity Denver based rep firm with 11-50 employees, serving the Appliances, Electrical, and Electronics sectors, presenting a mid-market target for supplier partnerships and channel programs to expand regional coverage.

Growth potential Revenue range of 10M-25M indicates a healthy, growing business with capacity to scale partnerships, pilot programs, or exclusive agency arrangements in the Western U.S. market.

Experience leverage Over a century of combined experience highlights strong domain knowledge and trusted relationships that can be leveraged to accelerate new product introductions and field sales support for manufacturers.

Tech enablement Stack includes WordPress, Squarespace, Cloudflare Bot Management and frontend tooling, suggesting readiness for vendor portals, partner enablement sites, and digital training assets to accelerate go-to-market efforts.

Strategic alignment As a specialized rep firm focused on talent and customer support in the electrical and electronics space, CET & Associates is well positioned to collaborate on field sales coverage, product demonstrations, and post-sales support programs for manufacturers seeking regional impact.