Strategic Partnerships CHARLY sponsors multiple Liga MX and USL teams and recently expanded exclusive apparel partnerships with Memphis 901 FC. Leverage these soccer-centric partnerships to propose co-branded product lines, limited editions, and team-specific kits for both current and prospective club partners to drive wholesale and retail interest.

Emerging US Presence Strong footprint in North American soccer with sponsorships across U.S. leagues presents a gateway for U.S. retailers and distributors. Target regional stadium merchandise programs, official store partnerships, and e-commerce collaborations to expand CHARLY's authorized retailer network in North America.

Family Owned Narrative A third-generation family-owned business with a long history and Mexico-rooted heritage. Position opportunities around authentic brand storytelling, heritage-inspired collections, and premium/heritage lines that resonate with fans seeking authenticity and limited-edition drops.

Tech Stack Leverage Uses AWS, Salesforce, Magento, and Klaviyo among other tools, indicating capable e-commerce and CRM infrastructure. Propose data-driven marketing partnerships, CRM-enabled loyalty programs, and seamless B2B wholesale portals to optimize partner onboarding and cross-sell opportunities.

Revenue Scale Opportunity Current revenue range suggests a growing SME with room for scale. Target mid-market apparel distributors and regional retailers with scalable SKU programs, exclusive distribution rights, and channel-specific marketing funds to accelerate revenue growth while maintaining brand integrity.