Strong Sports Partnerships CHARLY's extensive sponsorship portfolio with five Liga MX teams and multiple USL clubs positions it as a leading sports apparel brand in North America, offering significant opportunities for collaborations with other sports organizations, leagues, or teams seeking reputable and localized branding.

Expanding Market Presence Recent collaborations with clubs like Memphis 901 FC and San Diego Loyal indicate a strategic effort to deepen penetration in the U.S. soccer market, creating channels for targeted sales growth through club partnerships and exclusive apparel agreements.

Niche Brand Positioning As a family-owned business with a legacy dating back to 1949, CHARLY’s authentic heritage and focus on soccer provide a unique selling point to partners seeking to align with cultural and sports-driven storytelling, opening avenues for brand-centered co-marketing initiatives.

Digital and E-commerce Leverage CHARLY's use of modern technology such as AWS, React, and PWA demonstrates a commitment to digital growth and online engagement, offering potential sales channels for e-commerce expansions, custom merchandise collaborations, and tech-enabled marketing campaigns.

Market Opportunities in Niche Segment With current revenue estimates between $1M and $10M and a specialized focus on soccer apparel, there is considerable potential to scale within niche segments such as boutique sports brands, specialized retailers, and international markets seeking authentic soccer gear.