Strategic partnerships CHARLY’s status as an official apparel partner for multiple top-tier leagues (Liga MX) and USL clubs presents ongoing co-branding and merchandise opportunities, including limited edition kits and collaborative product drops that can drive cross-market sales.

Prolific sponsorship With a broad sponsorship footprint across Liga MX teams and several USL clubs, there is potential to upsell team-specific collections, fan gear bundles, and stadium retail exclusives to maximize visibility and average order value.

US market growth Expansion into the United States through USL partnerships indicates a scalable path to retailer and e‑commerce collaborations, college and youth soccer programs, and regional promotional campaigns to capture the US fan base.

Mid-market positioning Charly operates with a lean employee base and mid-range revenue, suggesting opportunities to target mid‑tier sporting goods distributors, regional retailers, and club shops looking for authentic football apparel at accessible price points.

Digital and tech leverage Utilizing platforms like Magento and Progressive Web Apps, plus performance tools, indicates a readiness for direct-to-consumer initiatives, direct club store integrations, and enhanced online merchandising to boost conversion and fan engagement.