Strategic Sports Sponsorships CHARLY's extensive sponsorship of multiple Liga MX teams and USL clubs presents a strong platform for expanding partnerships with professional sports teams and leagues. This creates opportunities to offer tailored merchandise, custom apparel, and innovative fan engagement solutions to capitalize on their prominent visibility.

Growing Market Presence With recent collaborations such as Memphis 901 FC and Liga MX clubs, CHARLY is actively increasing its footprint in both the American and Mexican soccer markets. This offers a window to provide scalable branding, merchandise expansion, and digital marketing tools to strengthen their competitive edge.

Technological Platform Enablement Leveraging CHARLY’s current technology stack including AWS, React, and PWA, there is an opportunity to introduce advanced e-commerce enhancements, personalized shopping experiences, and data analytics integration to boost online sales and customer engagement.

Relatively Modest Revenue With revenue estimates between $1M and $10M, CHARLY represents a high-growth potential company that can benefit from targeted product innovation, supply chain optimization, and marketing strategies to scale their market share domestically and internationally.

Niche Market Focus As a family-owned, specialized soccer apparel brand with deep ties to major leagues and passionate fanbases, CHARLY offers opportunities for customized retail programs, brand collaborations, and loyalty initiatives that resonate with dedicated soccer communities and reduce competitive risk.