Insights

Strategic Acquisition Charma's recent acquisition by The Predictive Index enhances its market position and offers cross-selling opportunities for clients already engaged with PI's behavioral science-driven solutions, enabling tailored performance management tools for a broader client base.

Growing Market Focus With Charma's emphasis on modern performance management that integrates organizational goals with daily operations, there is a strong opportunity to target mid-sized enterprises looking to upgrade their workplace productivity and employee engagement systems.

Technology Integration Charma’s utilization of various technology stacks such as Optimizely, Intercom, and Cloudflare positions it as a digital-first platform, creating prospects to sell complementary online engagement, analytics, and security solutions to its customer base.

Untapped Revenue Potential Operating within a revenue range of up to 10 million dollars, Charma presents a significant growth opportunity for SaaS vendors and consultants to introduce advanced HR tech, organizational visibility, and behavioral analytics that can scale with their expanding client needs.

Partnership & Expansion The collaboration with The Predictive Index allows for joint marketing and sales initiatives, opening doors to existing PI clients who may be seeking integrated performance management and behavioral science solutions to enhance talent retention and leadership development.

Charma (acq by The Predictive Index) Tech Stack

Charma (acq by The Predictive Index) uses 8 technology products and services including Optimizely, Hotjar, Cloudflare CDN, and more. Explore Charma (acq by The Predictive Index)'s tech stack below.

  • Optimizely
    A/B Testing
  • Hotjar
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • WordPress
    Content Management System
  • Shopify
    E-commerce
  • Intercom
    Live Chat
  • Cloudflare Bot Management
    Security
  • HTTP/3
    Web & Portal Technology

Media & News

Charma (acq by The Predictive Index)'s Email Address Formats

Charma (acq by The Predictive Index) uses at least 2 format(s):
Charma (acq by The Predictive Index) Email FormatsExamplePercentage
First.Last@workpatterns.comJohn.Doe@workpatterns.com
50%
First@workpatterns.comJohn@workpatterns.com
50%
FLast@charma.comJDoe@charma.com
100%

Frequently Asked Questions

Where is Charma (acq by The Predictive Index)'s headquarters located?

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Charma (acq by The Predictive Index)'s main headquarters is located at San Francisco, California 94127 US. The company has employees across 2 continents, including EuropeNorth America.

What is Charma (acq by The Predictive Index)'s official website and social media links?

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Charma (acq by The Predictive Index)'s official website is charma.com and has social profiles on LinkedInCrunchbase.

What is Charma (acq by The Predictive Index)'s NAICS code?

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Charma (acq by The Predictive Index)'s NAICS code is 5112 - Software Publishers.

How many employees does Charma (acq by The Predictive Index) have currently?

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As of October 2025, Charma (acq by The Predictive Index) has approximately 11 employees across 2 continents, including EuropeNorth America. Key team members include Software Engineer: J. S.. Explore Charma (acq by The Predictive Index)'s employee directory with LeadIQ.

What industry does Charma (acq by The Predictive Index) belong to?

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Charma (acq by The Predictive Index) operates in the Software Development industry.

What technology does Charma (acq by The Predictive Index) use?

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Charma (acq by The Predictive Index)'s tech stack includes OptimizelyHotjarCloudflare CDNWordPressShopifyIntercomCloudflare Bot ManagementHTTP/3.

What is Charma (acq by The Predictive Index)'s email format?

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Charma (acq by The Predictive Index)'s email format typically follows the pattern of First.Last@workpatterns.com. Find more Charma (acq by The Predictive Index) email formats with LeadIQ.

Charma (acq by The Predictive Index)

Software DevelopmentCalifornia, United States11-50 Employees

Charma has been acquired by The Predictive Index, a talent optimization company. Through this strategic partnership, we’ll be able to bring new layers of personalization and behavioral science to performance management software. Stayed tuned, more details coming in early 2024.

About Charma:
Charma is performance management software that levels up all of your people leaders for the modern workplace. It’s designed to not only support managers and teams on a day-to-day basis with features that streamline meetings, goals, feedback, recognition, and action items, but it also provides org-wide visibility by connecting high-level goals and strategies to daily work.

About The Predictive Index:
The Predictive Index empowers companies to overcome their greatest workplace challenges. Powered by 60+ years of behavioral science, cutting-edge software, and professional consulting from the world's top workplace behavior specialists, PI helps companies understand how their people think and work so they can build dream teams, create better work, and foster a better world.

The Predictive Index serves more than 9,000 clients across 142 countries. Our network of PI Certified Partners guides and mentors these organizations through a blend of service, training and workshops, certifications, and expert insights. Our workplace is consistently recognized as best-in-class, supported by employees who dream big, work hard, and strive to effect change in the world around us.

Section iconCompany Overview

Headquarters
San Francisco, California 94127 US
Website
charma.com
NAICS Code
5112 - Software Publishers
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Charma (acq by The Predictive Index)'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Charma (acq by The Predictive Index)'s revenue is estimated to be in the range of $1M$10M

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