Savings Performance FeatureCheddar recently launched the Savings Performance feature to enhance users' spending experience by providing insights into their saving potentials. This presents an opportunity to position Cheddar's platform as a value-added tool for personal finance management.

Cashback Feature IntroductionCheddar introduced a cashback feature to its instant payments platform, catering to customers interested in earning rewards on their transactions. This presents a sales opportunity to highlight Cheddar's unique capabilities in incentivizing user engagement and loyalty.

Retailer Engagement via Targeting CapabilitiesCheddar's unique targeting capabilities enable retailers to engage different customer segments with personalized offers, potentially attracting businesses seeking innovative ways to enhance customer relationships and drive revenue growth.

Regulated by Financial Conduct AuthorityAs a financial services platform regulated by the UK's Financial Conduct Authority, Cheddar holds credibility within the industry. This regulatory compliance can serve as a selling point for businesses prioritizing security and compliance in their partnerships.

Market Differentiation through Tech StackCheddar's tech stack, including notable technologies like Python and Lua, showcases its advanced capabilities and reliability. Leveraging this tech stack as a part of sales messaging can position Cheddar as a tech-savvy and competent partner for businesses seeking cutting-edge solutions.