Hyper-personalized rewards Cheddar offers a unique rewards and payments platform with hyper-personalized offers, enabling retailers to effectively engage new, lapsed, and existing customers. This capability presents a sales opportunity to highlight the platform's effective targeting and engagement features to potential retail clients.

New feature launches Cheddar has recently introduced new features like Savings Performance and a cashback feature. Highlighting these recent launches to potential clients can serve as a sales opportunity to demonstrate constant platform innovation and user-centric product development.

Regulatory compliance Cheddar is authorized and regulated by the Financial Conduct Authority in the UK. This regulatory compliance can be a strong selling point, assuring potential partners and clients of the platform's credibility and trustworthiness, thereby boosting sales prospects.

Tech stack Cheddar utilizes a robust tech stack including Cloudflare CDN, JavaScript, and Nginx. Leveraging the sophisticated technology infrastructure can be emphasized as a sales advantage, showcasing the platform's reliability, security, and scalability to potential business partners.

Competitive positioning Within the financial services industry, Cheddar competes with companies like Stripe, Chargebee, and Braintree. Understanding and highlighting Cheddar's unique value proposition and competitive differentiators can be pivotal in sales efforts, positioning the platform effectively against competitors.