Premium protein Target high-protein, zero-sugar snacks consumers and fitness-focused retailers with Chef’s Cut Real Jerky Co.’s zero sugar and high-protein meat snack line, emphasizing clean labels and keto/paleo-friendly options.

Growing brand Position partnerships with specialty grocers, health-focused retailers, and e-commerce platforms to capitalize on the brand’s growth since being acquired by Sonoma Brands and its rapid expansion in premium meat snacks.

Innovation lead Leverage a history of product innovations (zero sugar, biltong keto/paleo options, Ghost Pepper sticks) to pitch limited editions, co-branding opportunities, and private-label collaborations for diverse retailer assortments.

Tech enabled Utilize the existing tech stack (Shopify, AdRoll, Fullstory, Piwik PRO) to support targeted digital campaigns, personalized offers, and analytics-driven category management for retailers and distributors.

Mid-sized advantage Focus on mid-market opportunities where a $1M–$10M revenue profile and 11–50 employees align with agile, direct-to-store delivery models and quick replenishment cycles for specialty meat snack categories.